Video: Emily White Is in Milwaukee to Share How to Build a Sustainable Music Career

The author, podcaster and all-around music lover strives to make information more available for musicians trying to make a name for themselves.

This video was made in partnership with Nō StudiosMilwaukee Magazine is partnering with the video production company to showcase the stories of local artists and musicians. Watch for more content like this here.

Emily White lives in Brooklyn, New York, but her roots are in Wisconsin. She’s the author of Amazon bestseller How to Build a Sustainable Music Career & Collect All Revenue Streams, host of a top music podcast by the same name and founder of the #iVoted Festival, among other significant accomplishments. 

“I got into the music industry because I was a huge fan,” White says. “I’ve navigated pretty much every sector of the music industry throughout my career of managing artists. I’ve tried really every new platform and technology that’s available.” 

Now the Hartland native is back in Wisconsin, recording season two of her hit podcast at Nō Studios. She’ll be hosting live tapings and doing workshops from Jan. 10-Feb. 18. 

“People shouldn’t have to know me personally to have access to this information,” White says. “I’ve really tried to take an industry that was set up in the 1950s to confuse artists and got even more jumbled as it shifted to digital, and simplify it.” 

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Alli Watters is the digital and culture editor at Milwaukee Magazine. That means that in addition to running this website, she covers art, entertainment, style, home and more for the magazine. It also means she doesn't sleep much.