Daniel Goldin Talks About How Boswell Books Is Adapting During the Pandemic

“We’re still sending personal notes with every order.”


Daniel Goldin, owner of Boswell Books, joined Milwaukee Magazine Editor and Publisher Carole Nicksin for a livestream lunch Friday.

Goldin talked about how the bookstore is adapting to the COVID-19 pandemic, and he also offered a few book recommendations.

Boswell Books is closed to the public during the pandemic but is offering curbside pick-up and reduced shipping costs.

Goldin said the store has received an influx of online orders from throughout Wisconsin and beyond. Despite this increase in online demands, Goldin said Boswell Books has maintained its personal, non-automated shipping process.

“We’re still sending personal notes with every order, sometimes we add an extra book,” Goldin said.

For anyone who has a little extra time on their hands or is just looking for their next read, Goldin recommended Valentine by Elizabeth Wetmore and The Ancestor by Danielle Trussoni. Valentine is told in the voices of the women of a town in Texas in the 1970s, and The Ancestor is a gothic horror novel in which a woman travels to Italy to uncover the truth about her family ancestry.

Most of the store’s events have been postponed, but Goldin said they are also experimenting with hosting some events online through Zoom. More information about these events will be sent out in the store’s newsletter.



Elizabeth Johnson is an editorial intern at Milwaukee Magazine and a journalism major at the University of North Carolina at Chapel Hill.