If You Like Being Happy, You’ll Like This Ice Cream Shop Coming to Brady Street

The latest dessert trend to sweep the country has made its way to Milwaukee.

Rolled ice cream, popular among street vendors in Southeast Asia, has quickly gained attention via Instagram and YouTube over the past year.

While the frozen treat is undoubtedly tasty, its mesmerizing creation has only added to the intrigue. A flavored liquid ice cream base is mixed with different flavors and poured on an extremely cold (-10° F) metal plate until it freezes. The mixture is then kneaded and scraped into a thin layer before the prep staff cuts it into strips and creates the rolls, which are packed together in a bowl and served with a variety of toppings.

The aesthetically-pleasing dessert has been drawing big crowds from coast to coast. This June, rolled ice cream will make its Milwaukee debut with the opening of Fro-Zone on Brady Street.

After seeing a video on social media about the ice cream making process, recent college graduate Mike Kaid, 22, wanted to try it. Realizing there were no rolled ice cream shops in Milwaukee, Kaid teamed up with Marquette University student Ahsan Sikander Gondal, 21, to open Fro-Zone. 

Offering about seven different ice cream flavors, the rolled ice cream will be sold for $6.95 with unlimited toppings. Fro-Zone (1320 E. Brady St.) is set to open June 1.



Elisabeth Wallock is a contributing digital editor at Milwaukee Magazine. She graduated from Colorado State University and has interned at Marie Claire in New York and Urban Outfitters in London.