The Big Gig is about to get even bigger.
Earlier today, the Milwaukee World Festival announced that the lineup for Summerfest 2021 will look a little different than in years past. Instead of lasting for roughly two weeks, the festival will now take place over three weekends, from June 24-26, July 1-3 and July 8-10.
Festival organizers say that this new, three-weekend format will allow them to book more top talent, and put on more daytime concerts.
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They also say that they intend to keep the festival as affordable and accessible as it’s always been. General admission tickets will still cost $23, and locals will still be able to score free tickets by taking advantage of special promotions in the weeks leading up to the event.
“Our leadership team analyzed available data, patron surveys and the event landscape and ultimately determined the best possible path forward for Summerfest was to transition to a new format,” Don Smiley, President & CEO of Milwaukee World Festival, said in a statement. “Our fans have been asking for a bigger experience, and we are excited to be able to bring more weekends and more national talent to the already blockbuster Summerfest lineup, while continuing to provide significant economic impact to our state and region.”
The newly renovated American Family Insurance Amphitheater will also make its debut at the 2021 festival. And several big name acts have already been booked for the venue. These include Khalid (June 24), Luke Bryan (June 25), Justin Bieber (June 26), Dave Matthews Band (July 1), Blink-182 (July 2) and Halsey (July 3).