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You can’t put a price on love. Just the ceremony that celebrates it.

Love is in the air around Milwaukee. If you believe the numbers, anyway.

The number of couples tying the knot in Milwaukee County jumped to 5,151 in 2014, up more than 8 percent from the prior year, according to The Wedding Report. It maintains a massive database tracking and forecasting the number of weddings – as well as spending and consumer trends for the industry – in communities nationwide.

The boost in betrothals can mean big business for local merchants, considering $23,000-plus is spent, on average, on the big day. That’s below the national average of about $26,400, but weddings in Milwaukee County still accounted for more than $119 million in total sales.

Prime wedding season here is May through October, which is no surprise, unless you have a particular desire to see snow complement the bride’s dress. And huge weddings aren’t the norm in Milwaukee County, with the most common range for the number of guests being 101 to 150.

But no word on how many people cry at weddings.

Illustrations by iStock.

Illustrations by iStock.

‘Save the Data’ appears in Milwaukee Weddings 2016, a brand new addition to the Milwaukee Magazine family.

Find Milwaukee Weddings on newsstands beginning Jan. 4

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