Milwaukee’s baddest bike company is gearing up for its 115th anniversary
Picture a stereotypical Harley owner. Odds are you’re envisioning a baby boomer, his thinning gray hair pulled back in a feeble ponytail, donning some logo-emblazoned leather.
To be sure, there will be a whole lot of bikers congregating in Milwaukee to celebrate Harley-Davidson’s 115th anniversary this month who look as if they wandered off the set of a “Sons of Anarchy” reboot. But there will be plenty of others who don’t, according to Heather Malenshek, vice president of marketing for the company.
Harley appeals to a wider demographic than the general public realizes, Malenshek says. And she hopes the company’s 115th anniversary party will set the record straight. “It’s the amplification of what this community is all about, which is people coming together regardless of socioeconomic background, age or nationality,” she says. “We get people from all around the world, coming together under this banner of freedom.”
See for yourself. The festivities kick off on Aug. 29 and run through Sept. 2.
Photos courtesy of Harley-Davidson, Julien’s Auctions
Aug. 8-Oct. 20
Milwaukee Institute of Art and Design
MIAD alum Matt Hintz, one of only a handful of licensed Harley-Davidson artists whose work was sold at the company’s dealerships, died unexpectedly in 2017. Proceeds from this exhibition, which features many of his colorful, impressionistic motorcycle paintings, will support his family.
Factory Tours — Aug. 29-31, Harley-Davidson Powertrain Operations, Menomonee Falls
Beach Brawl — Aug. 31 and Sept. 1 Bradford Beach
Run What You Brung — Aug. 31, Great Lakes Dragaway, Union Grove
Flat Out Friday — Aug. 31, Panther Arena
Hillclimb — Sept. 1, Little Switzerland, Slinger
Parade — Sept. 2, Downtown Milwaukee