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This weekend, beer writers invade Milwaukee. What a great opportunity to show our stuff.

Logo for Beer Bloggers and Writers ConferenceThe Milwaukee beer scene gets some well-deserved exposure this weekend (Thursday, August 3 through Sunday, August 6). The timing of the arrival of the Beer Bloggers & Writers Conference couldn’t be better. The local beer scene is as robust as it has ever been and the conference coincides with the final weekend of Milwaukee Craft Beer Week.

The week starts with a kickoff tap takeover by Stone Brewing at The Rumpus Room (1030 N. Water St.) on Thursday night and wraps up on Sunday afternoon. More than 100 writers, bloggers and beer industry folks from all over the United States are making their way to town. The attendee list includes representatives from places like Draft Magazine and Beer Advocate, as well as smaller blogs and beer publications.

Why We Should Care

There are reasons why it’s a big deal that the Beer Bloggers & Writers Conference is coming to Milwaukee:

– The conference began in Boulder, Colorado, in 2010. Since then it has visited beercentric cities like Portland, San Diego and Asheville, North Carolina. The fact that Milwaukee made the list is honor enough.

– It gives Milwaukee breweries a chance to show their stuff. Any halfway decent beer scribe should make it a point to try the local brews, and I happen to think we have some pretty good ones to sample.

– This one is a no-brainer: The Milwaukee beer scene should benefit from plenty of free publicity provided by the varied list of attendees. The conference encourages attendees to write about their experience over the weekend, and that’s a good thing.

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– Milwaukee is a great city with an outstanding restaurant and beer bar scene, and it’s especially awesome in the summer. I’m pretty sure that our guests will feel the same way after a long weekend here.

– Honest critique is a good thing. It should be interesting to hear what attendees have to say about Milwaukee, and it doesn’t all have to be good. Fair criticism can help those in our beer scene find out where improvement is needed.

There you have it. Milwaukee, be on your best behavior this weekend. Let’s impress our guests. If you’re interested in attending the conference, registration starts at $145. The agenda is pretty impressive, with something appealing for all sorts of beer writers.

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