New Year New Fashionista

New Year New Fashionista

We’ve all heard the saying, “you have to lose yourself to find yourself.” I never understood what that really meant, because in my early twenties I thought I knew exactly what I wanted and where I was going: the world of beauty and fashion. That world took over most of my thoughts and I spent nearly all of my time devoted to it. As a salon hairstylist at Carenza, in Brookfield, I had such pride when my clients came to me in search of new trends. I gave them my tips, we shared secrets, and they made my life full.…

We’ve all heard the saying, “you have to lose yourself to find yourself.” I never understood what that really meant, because in my early twenties I thought I knew exactly what I wanted and where I was going: the world of beauty and fashion. That world took over most of my thoughts and I spent nearly all of my time devoted to it.

As a salon hairstylist at Carenza, in Brookfield, I had such pride when my clients came to me in search of new trends. I gave them my tips, we shared secrets, and they made my life full. I also worked at a clothing boutique called Next Door and went to market and helped buy the newest trends to be sold at the store. I hosted fashion shows, directed events, and felt like I had a good idea of what was going on with all things fashion.

Then the little niche I had carved out so confidently in my life was tipped upside down. In July, 2014, I left everything I had built here in Milwaukee and signed my career over to Ford Models (Chicago) as a hair and makeup artist. I left the comfort of my salon and began working on sets for advertising, TV, concerts, and more. And boy, did it start out with a bang.

I hit the ground running; it was the most exciting thing I could have imagined. The people I met and the stories they told took my breath away. I worked with models and celebrities that were so beautiful I was sometimes nervous to look at them.

While my new career had welcomed me with open arms, I soon began to see myself with a different perspective. I realized I didn’t know anything about what I was preaching with beauty and fashion. I knew very little of the designers and their lines. I also didn’t know much about the hair and makeup artists who were creating the trends. I was just another follower of mainstream media and I was singing the same song as a thousand other bloggers and writers. So I decided to disappear. I removed myself from social media (mostly) and stopped attending parties and events.

Then I watched. I watched the wardrobe stylists fit clothing correctly to our models. I watched real makeup artists backstage at New York Fashion Week and saw the difference between skin and beautiful skin. I went through the kits of artists that I looked up to and asked questions, absorbing anything I could.

The music industry fascinated me. I followed an artist around Lollapalooza as her hair stylist and felt the energy of the crowds. I walked down the street with a magnificent rising performer, watched traffic stop, and saw people’s shocked faces as they realized who it was. I made sure not just to consume myself with the new, though, because in my hotel room on the road I would read about the past. I learned who created what, and heck, I didn’t even know what the real Studio 54 was!

While I still have so much to learn, I know that I am a better writer with these experiences behind me. I strive to stay genuine, and relevant,  because let’s face it: we aren’t all models in the bloom of our youth. 

But enough about me. I have to end this with something that will enrich your beauty routine. Let’s talk about our skin: it’s gross right now because winter is mean to us. 

I have normal-combination skin. Rarely was it break-out free. So I read up on the benefits of using Retinol and started using Roc’s Retinol cream. You can get it at Target. My break-outs are gone, and my skin suddenly has a glow I’ve never had before. I had to play around with it to find out what worked best for me, because it can be a little drying, and it’s also bad to wear in the sun. In the end, I opted for the Roc Retinol Deep Wrinkle night cream.

Wearing it at night solved the problem of being in the sun (you can burn easily). And during the day, I wear a nice day cream without retinol, and I am sure to use an eye cream as well. Just an FYI: at the beginning using Roc my skin was a little peel-y. It only lasted about a week, though. Depending on your skin type you might need to play around with the day/night creams to find out what’s right for you. It really did change everything for me, I don’t feel like I need to wear foundation (makeup) any more when it’s just a regular work day. True story.

Let me know if your results are similar!

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Lyneé Ruiz started her career in beauty as a salon hairstylist at Carenza in Brookfield. Seven years later, she signed as a hair and makeup artist for Ford Models in Chicago and Miami. While her job consists of being on sets for advertising, editorial, TV, and backstage at New York Fashion Week, Milwaukee will always be home. Writing about tips and tricks she learns along the way for Milwaukee Magazine is one of her favorite creative outlets.