The Milwaukee Theater District is bringing live performances to Milwaukee’s RiverWalk.
“It’s Alive on the RiverWalk” will be a busker-style activation that will feature local musicians, artists and street performers booked by the Pabst Theater Group with support from Milwaukee Theater District groups, Lakefront Brewery, Blue Bat Kitchen & Tequilaria and the RiverWalk District.

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Milwaukee’s RiverWalk, originally founded by a group led by the late developer Gary Grunau, connects three downtown neighborhoods through an approximately 20-block pedestrian promenade on either side of the Milwaukee River. “It’s Alive on the RiverWalk” seeks to increase the vibrancy and activity along Milwaukee’s RiverWalk and to raise further awareness of the live-entertainment and music scene in the city, according to organizers.
“Not only do the Milwaukee Theater District’s members deliver amazing performances nightly at their venues in Milwaukee, each performance also attracts ticket buyers from near and far who are all ready to experience all of the beauty that Milwaukee has to offer,” Pabst Theater Group President and CEO Gary Witt said. “We are pleased to show off our one of a kind RiverWalk via these buskers.”
Performances will be held on Wednesdays and Saturdays from July 19 through Sept. 16. Additional performances will occur at the Milwaukee Public Market and the Riverside Theater. All other performances will take place at Lakefront Brewery’s new patio and at Blue Bat Kitchen & Tequilaria.
Musicians and bands who would like to perform this summer during “It’s Alive on the RiverWalk” can sign up here.
“We are excited to support this dynamic live music program along the gorgeous RiverWalk that will spotlight the amazing musicians who call Milwaukee home,” said Dana Johnson, general manager of Saint Kate – The Arts Hotel, one of the sponsors of the program. “Our guests will enjoy experiencing live musical performances both inside Saint Kate and just steps away on the RiverWalk.”
“It’s Alive on the RiverWalk” July performances include:
July 19
11 A.M.-2 P.M.
Pere Marquette Park: Jacob Slade
Milwaukee Public Market: Dandy L Freling
Riverside Theater: Cullah
4-7 P.M.
Pere Marquette Park: Mathilda
Blue Bat Kitchen & Tequilaria: Hanna Simone
Riverside Theater: Ben Perlstein
July 22
3-7 P.M.
Lakefront Brewery: Blacktop
Location TBD: Maximiano
July 26
Blue Bat Kitchen & Tequilaria: Caley Conway
July 29
3-7 P.M.
Lakefront Brewery: Micah Emrich
Additional performers and more information about these activations can be found at visitmilwaukee.org/itsalive or by following @mketheaterdistrict on Instagram/Facebook.
The program is sponsored by Milwaukee RiverWalk District, VISIT Milwaukee, Saint Kate – The Arts Hotel, City Lights Brewing and Radio Milwaukee.
