Meet Milwaukee Public Market’s Newest Outdoor Vendor

There’s a sweet new vendor at the market.

Sugar Cube Donuts, a local baking venture specializing in square-shaped, elaborately topped vegan pastries, is the latest business to join the outdoor vendors at Milwaukee Public Market (400 N. Water St.). And this is a great weekend to check them out. The company, a sister to On The Bus plant-based restaurant located inside the public market, debuted its outdoor pop-up on July 8. Its hours are Thurs-Sun, 8 a.m.-1 p.m. 

“Sugar Cube Donuts… is a concept that we originally developed to be a weekly special at On The Bus. We spent months in the test kitchen finalizing the recipe when we realized that Sugar Cube Donuts deserved to be a brand of its own,” says Paige Hammond, director of marketing & growth at Playing in the Plants Restaurant Collective, which operates Sugar Cube.

Photo courtesy of Sugar Cube Donuts

The business’ trademark is its unusual, rotating flavor options. For July, the menu features maple, vanilla sprinkles, cotton candy, banana cream pie and cinnamon roll, among other flavors.

Where to find it: Sugar Cube shares space with Sneaky Pete’s and Draft Patio on the market’s St. Paul Avenue sidewalk patio.



Ann Christenson has covered dining for Milwaukee Magazine since 1997. She was raised on a diet of casseroles that started with a pound of ground beef and a can of Campbell's soup. Feel free to share any casserole recipes with her.