July TV Ratings: WISN Most Watched, WITI Wins at 10

See how local TV stations fared in the July ratings.

In results of the A.C. Nielsen July sweeps survey, WISN-TV (Channel 12) claimed the “most watched” title, WITI-TV (Channel 6) grabbed the 10 p.m. crown and WTMJ-TV (Channel 4) remained steady or flat depending on your perspective.

In any case WTMJ did not lose ground at 10 p.m., despite not having permanent replacement for Mike Jacobs. Its ratings-hungry morning show even gained .3 of a point but still came in third.

Comparisons are to the same period last year. A ratings point is the equivalent of 8,932 TV homes.

Mornings belong to WITI, with a 4.9 at 6 a.m., followed by WISN, with a 4.1, WTMJ with a 2.7 and WDJT-TV (Channel 58) with a 0.8.

WITI’s local news programing from 7 to 9 a.m. beat all national morning shows with a 5.4. “Good Morning, America,” had a 5.3, the “Today Show” a 2.6, and   CBS a 1.1.

WISN dominated the 5 p.m. newscast, with a 5.6, a nearly three point jump over last year. WTMJ with a 4.9. was down slightly, followed by WITI down .7 of a point to a 3.1, and WDJT steady with a 2.6.

WISN holds its lead at 6 p.m., up .6 of a point, to 5.8 WTMJ is up slightly with a 4.2, is steady with a 3.9.

WITI’s 9 p.m. newscast beats all network prime time programing with a 6.1, and news on WMLW-TV (Channel 49) with a 1.4.

WITI builds on its lead at 10 p.m. with a 6.6, WISN down slightly with a 5.8, WTMJ steady with a 5.4 and WDJT up. .8 of a point

WISN’s local newscast at 10:30 p.m. beats all other syndicated and talk show programing.

And WISN snags the “Sign on to Sign off” slot, a stat it calls and promotes as “most watched,” with a 2.9. It has been the “most watched” station in this category for nine of the last ten July sweeps periods.




Duane Dudek is a Milwaukee native. For more than 30 years, he was film critic and television columnist at the Milwaukee Sentinel and Milwaukee Journal Sentinel. He continues to apply his expertise at DuaneDudek.com.