Jordan Lee, a familiar voice to Milwaukee radio listeners, is returning to Radio Milwaukee (WYMS-88.9FM) as senior director of programming.
Lee, who brings a wealth of experience to the station and a passion for music discovery, will lead the development of innovative products aimed at attracting new listeners, including to HYFIN, Radio Milwaukee’s urban alternative service. He will also lead the development of Uniquely Milwaukee podcasts, as well as new live events aimed at enhancing music discovery, both in Milwaukee and nationally.
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“We are thrilled to have Jordan Lee back at Radio Milwaukee for what is a new era for us all,” Radio Milwaukee Executive Director Maxie Jackson said. “His passion for music and dedication to our community align perfectly with our station’s mission. With Jordan at the helm, we look forward to delivering an even richer musical experience for the audiences we serve.”
Lee first joined Radio Milwaukee in 2008, a year after it launched, as morning show host and, three years later, moved to assistant program director before becoming program director and station director. In January 2022, he joined Paragon, for which he had previously served as a consultant, in a full-time role. Radio Milwaukee is a consulting client of Paragon.
“Radio Milwaukee has always held a special place in my heart, and I’m honored to be back in this new role,” Lee said. “Music discovery is something I’m deeply passionate about and I can’t wait to explore new horizons and find new ways to connect with our community.”
At Paragon, Lee worked with some of the country’s top-performing non-commercial radio stations and, through Paragon’s work on the urban alternative initiative, was tapped by the Corporation for Public Broadcasting to identify and report on their best practices, as well as the best practices of Radio Milwaukee.
Lee remains actively involved in radio consulting with Paragon and will continue to serve on the board of directors for the Public Media Content Collective.
“Radio Milwaukee listeners can anticipate a fresh wave of music discovery as I focus on transformative growth for the station,” Lee said. “I’m deeply excited to be part of it.”
