George Webb’s Turning 70 (and Celebrating With a Delicious Deal)

The first hamburger joint opened in 1948 on the East Side.

The first George Webb opened in 1948 as a lunch-counter-style restaurant on the corner of East Ogden Avenue and North Van Buren Street in Milwaukee. Seventy years and 31 locations later, the burger chain is cooking up a special anniversary deal: From now until March 31, the Milwaukee mainstay will offer seven cheeseburgers for just $7 in a tasty celebration of their 70th anniversary.

The hamburger parlor, today a “full-service family restaurant” (and, if we’re being honest, a bastion of late-night drunk binge-eating) known for its all-day breakfast and “double clocks,” now has locations in Milwaukee, Brookfield, Cedarburg, Franklin, Germantown, Greenfield, Hales Corners, Hartford, Kenosha, Menomonee Falls, New Berlin, Oconomowoc, Peshtigo, Racine, Sussex, Waukesha and West Bend.

Famed George Webb “double clocks” reflect the restaurant’s oddball business hours – nearly, but not quite, 24/7. According to vice president Ryan Stamm, when a city ordinance prohibited establishments from being open 24 hours a day, George Webb came up with a workaround. He announced “George Webb Restaurants are open 23 hours, 59 minutes and 59 seconds, seven days a week and on Sundays!” Webb hung two clocks – set one minute apart – in the restaurants to demonstrate that they were, indeed, closed and reopened every day in exact compliance with the law. Hence the two clocks hanging side-by-side.

So bring your appetite and your Milwaukee pride to almost any area suburb at almost any time of day, and those seven burgers can be yours!