Business is blooming for florist Deb Fowler.
Strolling through the Village of Wauwatosa, it’s hard to miss The Flower Lady. Baskets of brightly colored flora hang from wrought-iron hooks outside the store. Potted plants sit alongside the entrance. And inside, freshly cut blooms and arrangements vie for visitor attention.
Deb Fowler has been running the boutique for more than 25 years. But she’s been interested in plants even longer. “My grandma gave me my first snip of one when I was just a kid,” she says. “She handed it to me and this sense of responsibility settled over me, but I loved it.”
A graduate of the Milwaukee Institute of Art & Design, Fowler is as interested in art as she is in nature. Over the years, she’s stocked her store with art she’s picked up while traveling and occasionally displays her own work too.
She sources her wares from around the world but also maintains close relationships with local artisans and growers. “I go to every local grower and scout out what they have,” she says. “Then I go back and pick the best ones.”