Milwaukee Magazine is bringing its pages to life in the second edition of its new monthly event series.

Milwaukee Magazine is hoping to provoke authentic and meaningful conversation in the MKE community with its new event series, MilMag Live! @ the Back Room at Colectivo. The topic for the second event of the series, which will take place Mon., Feb. 13, is Branding MKE: Who the Hell Are We? For many of those who have never visited the Cream City, Milwaukee is associated with two things: beer and brats. In recent years, the city has strived to reinvent itself to the outside world with limited success. On hand to discuss how Milwaukee can conquer its longstanding identity crisis will be:

Moderators: Carole Nicksin, Bonnie North and Mitch Teich

Rich Meeusen, Badger Meter

Ian Abston, Millennian LLC, formerly with NEWaukee

Steve Kodis, leader of the Milwaukee flag redesign initiative, currently working on an unsolicited branding plan for MKE

Corry Joe Biddle, FUEL MKE

Tom Bamberger, photographer and opinionated native

Laura Vanderbilt, Lead Graphic Designer – City of Milwaukee / City Clerk’s Office

“We’ve tried to put together a really diverse group of voices,” said editor-in-chief Carole Nicksin. “Rich Meeusen represents the effort to build a business module around water and then using that to re-brand the city. Ian Abston speaks for millennial Milwaukee and is an all-around community cheerleader. And then on the other end of the spectrum you have Tom Bamberger who has seen it all, heard it all and isn’t impressed by very much.”

WUWM-FM’s “Lake Effect” has partnered with Milwaukee Magazine for the series. Bring your own thoughts and questions, as audience participation is strongly encouraged.

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Doors open at 6 p.m. for an hour of networking, socializing and snacks. Musical guest Luke Cerny will perform a set at 6:30 p.m, followed by the discussion portion of the evening at 7 p.m. Tickets are $10, and all of the proceeds will go to charity. The February event proceeds will go to Sojourner Family Peace Center. The Back Room at Colectivo is located at 2211 N. Prospect Ave.

Don’t forget to RSVP on Facebook and check out posts from #MilMagLive!