The wheels begin to turn again for Bublr Bikes today with a ceremonial kickoff event at Schlitz Park.
Milwaukee’s bike-share program comes with a few added bells and whistles in its second season. There are more bikes at more locations, and a new pricing structure is being implemented.
Kevin Hardman, executive director at Bublr Bikes, says up to 200 additional bikes may be available later this year, and expects the system to grow to 100 stations with 1,000 bicycles “within a few years, reading more neighborhoods as funding becomes available.”
Buber Bikes is a nonprofit, and has already raised $3 million from area donors. The group aims to raise another $3 million to achieve its 1,000-bike goal.
This new season comes with a new pricing structure, says Hardman. A one-hour ride costs $6. Under the old pricing, an hour ride cost $9. Riders pay $3 per each 30-minute riding interval, can pay with a credit card and return bikes to any kiosk.
Also available are Bublr Passes, billed as the “best value for regular users.” These cost $15 per month and include unlimited 60-minute rides with an added $3 charge for each 30-minute interval of those rides longer than an hour.
The wheels have been turning here at Milwaukee Magazine, too. We’re taking an in depth look at all things biking in Milwaukee in our April issue. This, of course, includes Bublr Bikes, so today we’re sharing with you this graphic below. Be on the lookout for the new issue, which is on newsstands March 30.

