The Return of Bublr Bikes

Milwaukee’s bike-share program is back for a second season. Plus: a special sneak peek at our April cover story on all things bicycling.

The wheels begin to turn again for Bublr Bikes today with a ceremonial kickoff event at Schlitz Park.

Milwaukee’s bike-share program comes with a few added bells and whistles in its second season. There are more bikes at more locations, and a new pricing structure is being implemented.

Kevin Hardman, executive director at Bublr Bikes,  says up to 200 additional bikes may be available later this year, and expects the system to grow to 100 stations with 1,000 bicycles “within a few years, reading more neighborhoods as funding becomes available.”

Buber Bikes is a nonprofit, and has already raised $3 million from area donors. The group aims to raise another $3 million to achieve its 1,000-bike goal.

This new season comes with a new pricing structure, says Hardman. A one-hour ride costs $6. Under the old pricing, an hour ride cost $9. Riders pay $3 per each 30-minute riding interval, can pay with a credit card and return bikes to any kiosk.

Also available are Bublr Passes, billed as the “best value for regular users.” These cost $15 per month and include unlimited 60-minute rides with an added $3 charge for each 30-minute interval of those rides longer than an hour.

The wheels have been turning here at Milwaukee Magazine, too. We’re taking an in depth look at all things biking in Milwaukee in our April issue. This, of course, includes Bublr Bikes, so today we’re sharing with you this graphic below. Be on the lookout for the new issue, which is on newsstands March 30.

By Aimee Robinson.
CLICK IMAGE TO ENLARGE. From the April issue of Milwaukee Magazine. Pick up a copy on newsstands on March 30.


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Dan Shafer was the digital editor at Milwaukee Magazine. Dan joined the magazine as assistant editor in 2014 and wrote the November 2014 cover story, "Downtown Horizons." He's worked as a reporter at BizTimes Milwaukee and an editor at ThirdCoast Digest. Contact him at He's on Twitter @danshaferMKE.