Brady Street Festival Announces Music Lineup

The strong live music lineup is complemented by interactive activities and local food vendors.

Hosted by the Brady Street Business Improvement District, Brady Street Festival (July 29) will feature live music acts, a cheese curd eating contest, yoga and Zumba classes, and more.

At 11 a.m., the festival kicks off with a yoga class hosted by a Yoga One instructor on the east end of Brady. If you’re in the mood for something more high-energy, a Zumba class followed by Salsa lessons will take place on the west end’s Bud Light Main Stage.

Climb your way to the top of Adventure Rock’s climbing wall, get crafty at Kohls’ Color Wheel Art Station, or sample cannolis. Sip on a Bloody Mary or grab something to eat from one of the local food vendors in between the many live performances from local and regional acts.

Brady Street Festival will take place on Brady Street from Van Buren to Farwell Avenue beginning at 11:00 a.m. and wrapping up at midnight. 

Here’s the complete 2017 Brady Street Festival lineup:

East: Great Lakes Distillery Stage

11:00 a.m. Yoga on the Stage with Meg Galarza from Yoga One East Side
12:30 p.m. Zach Pietrini
2:00 p.m. AUTOMatic
3:30 p.m. Rocket Paloma
5:00 p.m. CHIEF
6:30 p.m. Wild Adriatic
8:00 p.m. ESSO Afrojam Funkbeat
10:00 p.m. NO NO YEAH OKAY

Center: Humboldt Street Stage

Noon – 2:00 p.m. Youth Showcase
Noon Negative Positive
1:00 p.m. The Red Flags
3:00 p.m. Listening Party
4:30 p.m. Neocavemen
6:00 p.m. Abby Jeanne
7:30 p.m. Myles Coyne Band
9:00 p.m. SIREN

Astor Street: Glorioso’s Entertainment Stage

Noon The Mike Maher Band
1:30 p.m. Dr. Magic: Sleight of Hand Magic & Comedy
3:00 p.m. Cannoli and Cheese Curd Sampling with Curd Eating Contest
5:30 p.m. Carpetbaggers
7:00 p.m. Hot By Ziggy
9:00 p.m. Ol’ Style Skratch
10:30 p.m. Shoot Down the Moon

West: Bud Light Main Stage

11:30 a.m. – 2:00 p.m. Learn to Dance!
11:30 a.m. Zumba by CJ with Firestorm Wellness
1:00 p.m. Salsabrosa Dance Company
2:30 p.m. NO/NO
4:00 p.m. Bootleg Bessie
5:30 p.m. Me Like Bees
7:00 p.m. Coyote
8:30 p.m. Belly Dancers
9:30 p.m. Nova D’Vines Cream City Queens presented by Salon Nova & Lash Boutique



Elisabeth Wallock is a contributing digital editor at Milwaukee Magazine. She graduated from Colorado State University and has interned at Marie Claire in New York and Urban Outfitters in London.