Lorde Announces Milwaukee Stop

All hail the Lorde. That is, the global pop star (who’s earworm “Royals” is still getting a ton of radio play) who will make her Milwaukee debut at the BMO Harris Pavilion on the Summerfest grounds Friday, Sept. 26.   The Pabst Theater Group and Milwaukee World Festival, Inc. announced the concert this morning and are excited to bring the New Zealand artist to Brew City. Lorde won two Grammys this year for “Royals,” which topped the Billboard charts for nine straight weeks. Oh, and she’s only 17. The BMO Harris Pavilion has a view of the Milwaukee skyline, the lakefront…

All hail the Lorde.

That is, the global pop star (who’s earworm “Royals” is still getting a ton of radio play) who will make her Milwaukee debut at the BMO Harris Pavilion on the Summerfest grounds Friday, Sept. 26.
 
The Pabst Theater Group and Milwaukee World Festival, Inc. announced the concert this morning and are excited to bring the New Zealand artist to Brew City. Lorde won two Grammys this year for “Royals,” which topped the Billboard charts for nine straight weeks. Oh, and she’s only 17.

The BMO Harris Pavilion has a view of the Milwaukee skyline, the lakefront and the Lakeshore State Park. It also holds 5,000 people under its roof and an additional 5,000 in its standing area.

The Pabst folks also announced that this Wednesday’s Vampire Weekend show is moving from the Riverside Theater to the 10,000-capacity venue because of heightened demand. Those tickets can be found at pabsttheater.org.

Built in 2012, the BMO Harris Pavilion used to be Summerfest’s classic rock stage. Although it’s most frequently utilized during Summerfest, the venue has brought in acts such as My Morning Jacket, Willy Porter and Boston outside of the festival craze.

Andy Nelson, PR director for the Pabst Theater Group, considers the venue’s lakefront views a real selling point for touring acts.

 “To have someone as incredible as Lorde, someone that speaks to the heart and souls of people … for her to come here and chose this city and do it at our most beautiful asset is a really powerful, almost evangelical, thing,” Nelson says.

Fans who are seeking that evangelical experience can register for an invite presale tickets.lorde.co.nz through 10:59 p.m. (Milwaukee time) Tuesday. General on-sale tickets will be available beginning at 10 a.m. Friday at the Pabst’s site.

For more information, visit pabsttheater.org.

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