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Beer Propaganda No gift ideas or other holiday themes this week. I’m consumed with thoughts of tracking down presents and finding a fresh turkey all before that mean spirited calendar says “December 25”…it won’t be easy. At this time of the year we all need a little mindless fun, and I’ve found just the thing. […]


Beer Propaganda
No gift ideas or other holiday themes this week. I’m consumed with thoughts of tracking down presents and finding a fresh turkey all before that mean spirited calendar says “December 25”…it won’t be easy. At this time of the year we all need a little mindless fun, and I’ve found just the thing. Beer ads.

The best copywriter I know sent me a link to a story on Adweek.com about Will Ferrell filming Old Milwaukee ads in Davenport, Iowa. That’s right, on location in the gem of the Quad Cities. The storied home of, well, of Davenportians. (Being a native Nebraskan I suppose I have very little room to be sarcastic about Iowa. Nebraska did however defeat the Hawkeyes in football a few weeks ago, but I must admit that I found the Iowa fans who attended the game in Lincoln to be decidedly friendly folk. But this is a beer blog right?)

There are so many questions about this first Ferrell/Old Milwaukee video, which has picked up viral steam. Why Old Milwaukee? Why Davenport? Is Will using night crawlers? Does he catch and release?


The trip to YouTube spawned nostalgic thoughts of older beer ads, and sent me down one of those complicated Internet search paths that burned three hours of my day. It was well worth it. Those in their late 30s and older should remember the classic Lowenbrau commercials with the ear worm of a theme song emoting, “Here’s to good friends, tonight is kind of special.” (Well, tonight WAS kind of special until this idiot made the mistake of buying Lowenbrau.)

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This is one of my favorites. But seriously, can a dude in dress shoes and a suit really throw down a reverse dunk this sweet? And how can an ad generate that much cheese in just 30 seconds?


I grew up with the classic Miller Lite spots in the late ‘70s and early ‘80s and I knew who Bob Uecker was long before I became a Brewers fan. A bit campy, but that’s part of the charm.


A number of my friends work in advertising. It’s good to know that the industry can still churn out good material despite making Progressive insurance ads and creating painfully catchy jingles for Chili’s.

This is a relatively recent and hysterically funny Bud Light spot (Budweiser seems to be adept at creating good ads). If only every office had this sort of incentive.



The Best Beer Ad EVER
Patrick Swayze had many memorable roles (Dalton in Road House, Darrel in The Outsiders, Jim Cunningham in Donnie Darko, that dead guy in Ghost), but his finest work might just be as “Happy Disco PBR Guy” in this astonishingly dated 1979 Pabst ad. Check out the feathered hair, the confident strut, the cool scarf, the Bee Gees-ish music. A guy who’s “diggin’ cold Blue Ribbon” doesn’t have a care in the world…herpes epidemic of the late 1970s be damned. Disco was just sad.

Barley Pop of the Week
I stay away from gin. Its juniper flavor is like a pine tree in a glass, which is just a bad idea. But the slightly bitter finish that those evil little juniper berries give to Hinterland Winterland just seems to work. Winterland is another strong dark winter seasonal, but ‘tis the season for heavier brews. I find that it’s easier to get through a Milwaukee winter one pint at a time.

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Quick Taps
1. #beertime is a great Twitter hashtag.
2. I need to get to Romans’ Pub again soon.
3. Stale beer sucks. Such a let down.

Events Brewing
The Rumpus Room (1030 N. Water St., 414-292-0100) has done an excellent job in its infancy bringing notable brewers to town. This week it’s Fred Bueltman, the owner of New Holland Brewing. Sample some of Fred’s brews at 6:30 p.m. on Thursday.

The Bomb Shelter (1517 S. 2nd St., 414-384-2662) gets festive with their Christmas Party at 7 p.m. on Thursday. They’ll be tapping Founders Breakfast Stout, Southern Tier Creme Brulee, Three Floyds Dreadnaught Imperial IPA, Shiner Holiday Cheer, and the tasty Alaskan Smoked Porter. Consider that the bar’s gift to you.

Discount Liquor Beer Tastings
Milwaukee (5031 W. Oklahoma Ave.)
Thursday: Guinness 4 to 7 p.m.
Waukesha (919 Barstow St.)
Thursday: Guinness and Southern Tier from 4 to 7 p.m.

Bars and breweries, email your upcoming events and news. And follow me on Twitter: @InsideBrewCity

 

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