1. Brew City Brand
Rick, George, and Frank Keppler started Brew City Brand as a single retail kiosk in Milwaukee’s Grand Avenue Mall in 1986. In the ’80s, one of the owners had an art studio and asked his artists to produce poster designs for Milwaukee’s Great Circus Parade. Now, you can shop T-Shirts, sweatshirts, drinkware, and socks and more with fun Milwaukee designs. You can find BCB at Mitchel international Airport, Milwaukee Public Market and online.

It’s time to pick your Milwaukee favorites for the year!
2. Too Much Metal
Too Much Metal is heavily geared to Milwaukee sports, including 414 MILW jerseys, with a distinct throwback look to them. Located on Buffalo Street in the Third Ward, the store also features hats, hoodies, and sweatpants. Owners say the idea behind the 414 Milwaukee brand is to draw as many different populations into their circle as possible. They understand a rich and diverse community is the future of this city.
3. Harley-Davidson Shop
The Harley-Davidson storefront on 400 W. Canal Street may give you a thirst for the road, even if it’s not on a Harley motorbike. You can find some high-end sweaters, coffee mugs, banners, bandanas and more. And the store is big. We’re talking 13,000 feet of Harley store space, which includes an HD factory outlet. Plus, you can customize your gear right on the premises.
4. Urban Milwaukee
It’s a small storefront downtown at 755 Milwaukee St., the size of a large closet. But it’s stuffed from beak to tail with all things Milwaukee. Some brick and mortar stores will include items from and about Milwaukee and Wisconsin, but this place is all about the city and state. The store sells Milwaukee- and Wisconsin-themed hats, shirts, drinkware, post cards, games and puzzles, buttons and pillows. And there are the license plates, sports memorabilia and sweatshirts, too.
5. Historic Milwaukee Store
If you like history and the city of Milwaukee, Historic Milwaukee’s store is a good spot to stop. Shop books, stickers, posters, apparel and more. A portion of the proceeds go toward Historic Milwaukee, funding programming like Doors Open Milwaukee.
