The United States may not be in the World Cup, but that hasn’t stopped Milwaukeeans from fully embracing the global spectacle. Milwaukee is a city that loves to be excited, and that has been on full display since the onset of this quadrennial tournament.
Wednesday afternoon, England and Croatia fans alike infiltrated Milwaukee area bars, hoping to watch their respective team move into the World Cup final.
Two Milwaukee-area bars, the Nomad World Pub and Three Lions Pub, have especially embraced the global fanatics.
Located off Brady Street, the Nomad World Pub offers a welcoming outdoor bar, fully decked out in World Cup decorations. The energy on game days seeps from the bar all the way down Brady Street. The crowd seems to be split evenly between the average and moderate soccer fan.
“The atmosphere at the Nomad during the World Cup is legendary,” says Amanda Olson, the general manager of the Nomad. “The World Cup brings all sorts of people from all over the world — it’s magical and electric.”
On Wednesday afternoon, the crowd was evenly split between fans of both teams. Olson says she was pleasantly surprised by the increased number of Croatia fans attending the bar during the tournament.
The Nomad World Pub will start their World Cup Final tailgate part at 8 a.m. on Sunday, July 15. Festivities will also take place in the Nomad Fan Zone off 5th Street in Walker’s Point, with futbol freestyler Osman Roa performing right before kickoff.
Nomad World Pub
1401 E Brady St, Milwaukee, WI 53202
This English bar, located in downtown Shorewood, has historically been a madhouse during the World Cup. However, with the surprising run by the English National team, the pub is as busy as it’s ever been.
Wednesday afternoon, before the kickoff of England vs. Croatia in the semifinal game, the line to get into the pub stretched far outside the door. Some spectators opted to watch the game on one of two outdoor televisions, standing in the only open area around the pub — the road.
Kids and adults alike exploded in applause when England took the lead early in the game. The English rally cry, “IT’S COMING HOME,” could be heard throughout the crowd during the game.
Luca Musker, the general manager of Three Lions Pub and a native of Manchester, England described the atmosphere during the games as “nuts.” He told stories of the entire pub breaking out into song and throwing beer when goals were scored for England.
Needless to say, despite England’s crushing loss on Wednesday, this World Cup has been particularly special for Three Lions Pub.
Three Lions Pub is shutting down Oakland avenue for the game on Sunday. The event begins at 9 a.m. and will include jumbotron viewing of the game, a family friendly kids zone, energy 106.9 live DJ broadcasting and plenty of raffles and giveaways. The street party will last until 5 p.m..
Three Lions Pub
4515 N Oakland Ave, Milwaukee, WI 53211