Fitness fads come and go, but spinning seems to have more stamina than most.

The neon-orange bikes and oversized inspirational quotes dominating Spire’s Water Street (102 N. Water St.) studio inspire cheer. But they’re nothing compared to the gym’s instructors, who never run out of words of encouragement (or stamina), and can be heard belting out one-liners like “Show me what you got!” or “Let ’er rip!” while pedaling furiously to the beat of contemporary pop songs, even 40 minutes into a 45-minute class.

Spire is just one of several boutique fitness centers in the Milwaukee area to specialize in spin classes, capitalizing on the enduring popularity of the trend.

Most of the studios, Spire included, seem to appeal primarily to young-ish women who already exercise regularly. But their classes are accessible to customers of all ages and abilities, who can choose to dial the resistance on their machines up or down.

What it is: A cycle-based workout that incorporates strength training (and a great playlist!)

Intensity: 4 dumbells out of 5

Best for: Regular exercisers looking to try something new, music lovers

Other places to try it:
, locations in Brookfield and Mequon;
PowerCycle, 7954 Harwood Ave., Wauwatosa

“The Wheel Deal” appears in the June 2018 issue of Milwaukee Magazine.

Find it on newsstands beginning April 28th, or buy a copy at

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