The Milwaukee Public Market Is Hosting a Harvest Festival!

This year’s Harvest Festival marks the 16th anniversary of the public market’s opening.

The Milwaukee Public Market will hold its annual Harvest Festival from 11 a.m. to 3 p.m. on Oct. 23.

The event will take place at Riverwalk Commons located across the street from the market at 423 N. Water Street, adjacent to the Milwaukee River.

Admission is free and guests will enjoy autumn-inspired activities throughout the afternoon. Attendees 21 years of age and older can take part in a fan-favorite tradition of sampling Lakefront Brewery’s pumpkin ale, tapped from the market’s giant pumpkin.

Several of the area’s most popular food trucks will be on site, from Meat on the Street and Press Waffles to Lush Popcorn and Pedro’s. Public Market businesses Margarita Paradise and Brew City Brand will also participate in the celebration by serving up fall inspired food and drinks alongside the annual apparel sale.



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Draft & Vessel, a seasonal outdoor vendor at the market, will be onsite with its RK’d van, a 1969 vehicle that offers tapped beer and soda on one side and features a retro gaming arcade on the other.

Additional festivities include:

  • Apple cider pressing
  • Carve-your-own-pumpkin
  • Live music featuring Scott’s Gypsy Jazz and Frogwater
  • Pumpkin bowling and other family friendly activities
  • A scavenger hunt along the Milwaukee River hosted by Schlitz Audubon Nature Center

Located under the I-794 freeway, the Riverwalk Commons area is a new public space available for the greater Downtown community. Earlier this year, newly installed pickleball courts were unveiled on the south portion of the space to kick off its public activation.

The Public Market will be accepting donations at the festival on behalf of Milwaukee Downtown for the Downtown Milwaukee Dog Park project.



Rich Rovito is a freelance writer for Milwaukee Magazine.