Sweetgreen, a fast-casual chain serving healthy food, will open its first Wisconsin location on Tuesday at 300 E. Buffalo St. in the Third Ward.
Sweetgreen will be open daily from 10:30 a.m. to 9 p.m. For each meal sold on opening day, Sweetgreen will donate one meal to Hunger Task Force of Milwaukee to feed local families facing food insecurity. The 2,859-square-foot space will accommodate as many as 33 diners inside in addition to 18 on the restaurant’s patio. Sweetgreen commissioned a piece titled “Inside Out Sitter” by local artist Tom Berenz, who is also an art professor at the University of Wisconsin-Parkside, for the location.
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“There’s a lot of excitement as we venture to put down roots in Milwaukee, as this is a historic city with immense pride, a fantastic food scene and a dedication to innovation,” Sweetgreen co-founder and Chief Executive Officer Jonathan Neman said. “We look forward to providing a convenient option for quality, delicious meals for the people of this vibrant and growing community.”
A ribbon-cutting ceremony with the Metropolitan Milwaukee Association of Commerce will be held at 10 a.m. on opening day followed by a Build Your Own Flower Bar by Marius Bell Floral, free Sweetgreen crispy rice treats and exclusive Sweetgreen merchandise from 10:30 a.m. to 2 p.m., while supplies last.
On Saturday, Sweetgreen will host a celebration from 11 a.m. to 3 p.m. in conjunction with the brand’s Milwaukee launch featuring music by DJ Bizzon, complimentary avocado popsicles from Pete’s Pops, candles by Milwaukee Candle Co. and exclusive Sweetgreen merchandise.
Los Angeles-based Sweetgreen prioritizes quality, sustainable ingredients, with fresh produce delivered each morning for its menu of core and seasonal salads, warm bowls and sides. Regional partners include Breadsmith (bread) and Harmony Valley Farm (zucchini), as well as an emphasis on locally sourced cheeses from Wisconsin creameries, including Organic Valley (blue cheese), LaClare Creamery (goat cheese) and Schuman Cheese (parmesan cheese).
Following the opening of Sweetgreen Third Ward, Wisconsin residents can expect to see two additional restaurants open this year – one in Brookfield and another in Madison near the University of Wisconsin-Madison.