READ MORE OF OUR SUMMERFEST 2024 COVERAGE HERE
1. Summerfest at Pick ‘n Save
ALL WEEKENDS
Pick ‘n Save, Metro Market and Mariano’s shoppers who can show receipts to prove purchases from May 22 to June 11 can get two free admission tickets valid any day of Summerfest for every $25 spent on participating brands, like Johnsonville, Bush’s Beans, Pepsi, Sargento and more. Find the full list of brands at picknsave.com/Summerfest.
2. Versiti Summerfest Blood Drives
ALL WEEKENDS
Anyone who has donated blood at a Versiti Blood Center location between June 1-7 will receive one free general admission ticket (while supplies last). Also, the first 500 attendees to use the Versiti App to show a donation completed in 2024 at Mid Gate will receive one free admission ticket (while supplies last).
3. Download the Summerfest App
JUNE 20, 21 OR 22 | NOON-4 P.M.
The first 15,000 fans to download the Summerfest app will receive free admission during the designated time slot anytime during the first weekend of the festival, while supplies last.
4. Stomp Out Hunger Day
JUNE 20 | NOON-3 P.M.
Anyone who brings three non-perishable food items to any of the three Summerfest gates will receive one free admission ticket. All donations will go to Feeding America Eastern Wisconsin.
5. Children’s Fest Day
JUNE 21 | NOON-3 P.M.
Festival goers will receive free admission during this part of the second day of the festival. Families are encouraged to participate in Children’s Fest activities, including a scavenger hunt.
6. Closet Supply Drive
JUNE 22 | NOON-3 P.M.
The first 1,500 attendees to arrive and donate new socks, deodorant and oral hygiene items with a total minimum value of $10 can get in for free. All donations will benefit youth in area public schools.
7. Throwback Thursday
JUNE 27 | NOON-6 P.M.
Anyone arriving between noon and 6 p.m. this day will receive a free admission ticket. Also, visitors with receipts to show they’ve shopped at Pick ‘n Save and Metro Market between April 26 and May 16 can earn four tickets valid this day and time for every $50 spent.
8. Show Your College Pride Day
JUNE 28 | NOON-3 P.M.
Anyone wearing a shirt or hat representing one of the participating colleges or universities will receive a free admission ticket from the Mid Gate Promotions Booth during this date and time. Also, high school students beginning their FAFSA before July 6 can receive a free ticket through the Milwaukee Education Partnership.
9. Military and First Responder Appreciation Day
JUNE 29 | NOON-6 P.M.
All active-duty military personnel and veterans, police, fire and EMT get free admission with up to four family members if they present a valid Military ID, copy or photo of a DD-214 form, driver’s license with Veteran classification, law enforcement or fire department agency-issued credentials.
10. “Make a Child Smile” Day
JUNE 29 | NOON-3 P.M.
The first 2,500 festival goers to donate new or gently used children’s books — picture books and early readers for children ages birth through 10 are preferred — with a minimum $10 total value get free admission.
11. Celebrate July 4th With M&Ms
JULY 4 | NOON-6 P.M.
All visitors arriving between noon and 6 p.m. on Independence Day will receive free admission and are invited to taste M&Ms samples inside the Mid Gate.
12. Seniorfest Day
JULY 5 | NOON-4 P.M.
Everyone aged 60+ who can present an ID at any gate get in free this day. Seniors will receive $2 vouchers for food or non-alcoholic beverage purchases over $10, and wheelchairs will be provided free of charge from noon to 4 p.m. while supplies last.
13. Community Food Drive
JULY 5 | NOON-3 P.M.
The first 2,000 to donate three non-perishable food items will get free admission. All donations will go to Feeding America Eastern Wisconsin.
14. Summerfest Fan Appreciation Day
JULY 6 | NOON-3 P.M.
Everyone arriving between noon and 3 p.m. will be admitted for free, and the first 30,000 to arrive will receive an admission ticket for Summerfest 2025 and a BIG WIN entry ticket.
