On the Rise: Freshwater Plaza

Yet another development in urban Milwaukee, Freshwater Plaza is another step closer to completion.

Redeveloping the Milwaukee Harbor, and the slice of it that butts up against Walker’s Point, is supposed to be the Next Big Thing, and the Freshwater Plaza under construction at the intersection of First Street and Greenfield Avenue provides an early step in this direction. Milwaukee developer Wangard is overseeing a site that will eventually be home to a new Cermak grocery store (the second in the area) that will open sometime this fall, a 76-unit apartment building, a couple separate commercial buildings and a ground-level “forced wetland” composed of a 30,000-gallon rain cistern and four stylized reflecting pools. These, along with much of the project, are expected to near completion this month, and provide something of a gateway to the University of Wisconsin-Milwaukee’s new School of Freshwater Sciences, located just to the east on Greenfield Avenue.

‘On the Rise’ appears in the September issue of Milwaukee Magazine.

Find the September issue on newsstands beginning August 29, or buy a copy at milwaukeemag.com/shop.

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Matt has written for Milwaukee Magazine since 2006, when he was a lowly intern. Since then, he’s held the posts of assistant news editor and, most recently, senior editor. He’s lived in South Carolina, Tennessee, Connecticut, Iowa, and Indiana but mostly in Wisconsin. He wants to do more fishing but has a hard time finding worms. For the magazine, Matt has written about city government, schools, religion, coffee roasters and Congress.