Local music videos have experienced quite the renaissance in Milwaukee over the past couple years. It’s never been easier to gain access to high quality video on a low budget, and local artists have really been stepping up to the plate with the newfound advantage. Just last year, we saw ambitious WebsterX videos for “Doomsday” and “Lately” and stunningly beautiful shots from Kiings’ “1984”and Klassik’s “Hi Klass” — among many other jaw-dropping works. Those four (and a few more) came from the creative team of Cody LaPlant and Damien Blue, who co-directed the WebsterX videos and each took the lead on the other two (LaPlant on “Hi Klass” and Blue on “1984”).
LaPlant already has one music video under his belt in 2016—Lex Allen’s high-rise, morning-after party, “Cream and Sugar”—and now he’s back with another super slick one for similarly slick garage rockers The Living Statues. Shot mostly inside Hotel Foster, “Valicity” marks the first time that LaPlant has directed for indie-rock, but the director shows no signs of apprehension working in a new genre. At just under three minutes, the video brings out the best characteristics of its source material—crisp, clean and efficient.
“We wanted to link up with a fellow Milwaukee video director that’s been making noise outside of the city,” says Chris Morales, Living Statues’ drummer, ”So we reached out to Cody LaPlant after seeing his videos for fellow Milwaukee musician WebsterX. Cody’s work is visually stunning and incredibly cinematic. Once we met, we knew right away that he was our guy, and that we would create something great together. Cody immediately connected with the song, a modern rock n’ roll break-up story of “Valicity,” and envisioned a compelling female lead. He got us in touch with Carolyn Christianson, who he worked with in a previous music video. We spent a Saturday filming at The Hotel Foster, drinking whiskey, and letting Carolyn have at it on stage. Our lead singer Tommy Shears better watch his back…or we might just have a new front woman permanently!”
The Living Statues play Company Brewing on Thursday, March 24 with Ezra Furman and Sleepy Kitty. The show starts at 10 p.m.