Milwaukee’s Getting Its Biggest Mural Yet!

A 10,000 square-foot mural is about to take shape on the façade of the former Schlitz Brewery powerhouse building at North Second street. 

Greg Gossel; Photo courtesy of Super Pear Strategies

Many murals have gone up in Downtown Milwaukee within the last year. But Wisconsin artist Greg Gossel, 38, is about to tackle the biggest yet. 

Located at Schlitz Park, the nearly 10,000 square-foot mural will measure 80 feet high and 120 feet wide. 

Gossel will use a digital projector to project the mural design onto the façade of a building on the Schlitz campus, and estimates that he’ll end up using 80 to 100 gallons of acrylic paints. He also expects the mural to take him at least 200 hours to complete. 

The design of the mural is currently a secret. But curious Cream Citizens can stop by the mural site each night this week to see Gossel’s progress. Or keep track of his work online, via live cam.  

The mural was commissioned by Milwaukee Downtown, BID #21, the Downtown Placemaking Task Force and Schlitz Park. And it’ll be Gossel’s third Milwaukee mural (you can find other examples of his work at Fiserv Forum and in the Deer District).



Lindsey Anderson covers culture for Milwaukee Magazine. Before joining the MilMag team she worked as an editor at the Museum of Contemporary Art Chicago and wrote freelance articles for ArtSlant and Eater.