The Milwaukee Symphony Orchestra has promoted its vice president of marketing and communications, Susan Loris, to executive vice president and general manager.
“Susan is widely-recognized by our administrative team, our musicians and our partners as a trusted leader, critical thinker and respected manager,” said MSO’s president and executive director Mark Niehaus in a prepared statement. “Susan has a wealth of experience in arts administration, orchestra management and marketing and sales, and we will benefit from her ongoing leadership as the MSO continues to expand and reach new audiences.”
Loris was hired by the MSO in 2007 as director of public affairs and was soon promoted to vice president of marketing and communications. Under Loris’s leadership, the MSO has experienced significant increases in attendance and single ticket sales, the nonprofit said in the statement.
Loris will continue to oversee the MSO’s education, marketing and public relations departments. Her new role will come with the additional responsibility for managing the MSO’s overall operations, from developing organization-wide plans to implementing strategic initiatives.
“In addition to stimulating the local economy and contributing to the vibrant arts scene in Milwaukee, the MSO fosters music appreciation among all ages and walks of life, which I am deeply passionate about,” Loris said in the statement. “I’m thrilled to step into this new leadership role and look forward to working with our talented team to bring the MSO’s diverse performance and education offerings to even more people throughout the region.”