Milwaukee Milkmen to Play Baseball Here

Sports management company will launch independent team in 2019

There is a new milkman in town. Well, new milkmen.

ROC Ventures, an entertainment and sports management firm, is bringing the Milwaukee Milkmen, a new independent baseball team, to the Ball Park Commons in Franklin next spring.

“We’re proud to officially join the American Association of Independent Professional Baseball as the Milwaukee Milkmen, on behalf of the state of Wisconsin,” said Mike Zimmerman, chief executive officer at ROC Ventures, which is building Ball Park Commons, in a press release. “As an organization, our focus has always been on creating and strengthening community opportunities, and we look forward to providing new, affordable fan experiences to the city of Franklin and beyond through America’s favorite pastime.”

ROC Ventures asked for fans to submit ideas for a name for the new team. They then had fans vote on the top ten names that were submitted, which resulted in the name Milkmen. (According to a June story in the Milwaukee Business Journal, the other names included Crop Dusters, Cheesers, Farmhands, Haymakers, Broilers, Barn Owls, Cow Tippers, Bovines and War Pigs.)

When the Milkmen begin play next season, they will be taking the field in a brand new $125 million stadium that will seat 4,000 people. The stadium will also be home to the UW-Milwaukee baseball team. The Milkmen are using the slogan, “Pro Baseball that’s Udderly Different,” and are promising fans a variety of food and drink options, along with all-inclusive areas and plenty of entertainment and other experiences in addition to the baseball.

The sprawling new Ballpark Commons also will include golf and bicycling facilities, a coffee shop, restaurants, a beer garden, a physical therapy clinic, offices, apartments and senior housing units, according to the Business Journal story.  

Milwaukee will be the 13th team in the American Association of Independent Professional Baseball. Although the Milkmen will have no affiliation with any team in Major League baseball, the association has hosted players who have gone on to the big leagues, including Cy Young Award winner Max Scherzer and current Brewer Junior Guerra.

ROC Ventures said players in the league include former minor-leaguers and even former major-leaguers. 

Tickets for next season are now on sale at