8 Locally-Owned Boutiques to Shop This Summer

8 Locally-Owned Boutiques to Shop This Summer

These locally owned boutiques, carefully curated by people in our community, stock everything you didn’t know you needed.


Proper gear for your next outdoor adventure at Yellow Wood

401 E. Silver Spring Dr., Whitefish Bay

Whether you’re planning an urban adventure on the Oak Leaf Trail or traversing one of the national parks, Yellow Wood gear – high-end footwear and apparel for hiking, camping, climbing and more – has been tested by its friendly staff.

photo courtesy of Yellow Wood Gear

A great record, new or old, from Rushmor Records

2635 S. Kinnickinnic Ave.

Rushmor has been slinging new and used vinyl for almost 50 years, specializing in indie and punk music from local and global musicians. The music-obsessed staff has plenty of recommendations, too.

photo courtesy of Getty Images
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This story is taken from our June 2019 feature:
99 Days of Summer: Here’s Your 2019 Guide to Maximal Milwaukee Summer Fun


A specialty toy for a cool kid from Ruckus & Glee

805 N. 68th St., Wauwatosa

Half the fun of going to a toy shop is actually getting to play. At Ruckus & Glee, kids can test out the latest imagination-generating toys.

Ruckus and Glee; photo by Claudine Neutzel

A great party dress for that summer soiree from Lela Boutique

321 N. Broadway

Lela has an eclectic mix of designer and vintage styles for women of all ages. The engaging staff is always eager to help customers develop their personal styles – no pressure involved.

Lela Boutique; photo by Doug Cheever

A good-looking shirt to make a well-dressed man, from Milworks

143 N. Broadway

Milworks stocks high-end, modern and rugged men’s apparel from brands like Filson, Levi’s and Wisconsin-made Thorogood boots. A collared shirt, raw denim and leather boots go a long way to make a man look polished.

photo courtesy of Milworks

A proper hat at The Brass Rooster or the Hen House

2250 and 2252 S. Kinnickinnic Ave.

The Brass Rooster and its sister store, the Hen House, offer ready-to-wear, custom-made and vintage hats. Find a hat to match your personal style – or create a whole new look.

photo courtesy of Brass Rooster

A quirky antique at Annex or Clinton Street Antiques

1106 and 1110 S. First St.

These shops are chock-full of antiques and some strange treasures, too. Pluck a piece of art or an old sign off the wall to add to your collection.

photo courtesy of Annex and Clinton Street Antiques

Milwaukee Gear from the MilwaukeeHome Store

907 W. National Ave.

Just when you thought you had too many Milwaukee T-shirts, the MilwaukeeHome Store moves into
a bigger storefront in Walker’s Point and comes out with fresh designs. There are hoodies, tanks and other accessories, too.

Milwaukee Home; photo by Lucia Balistreri

“Say Hello to Summer!” appears in the June 2019 issue of Milwaukee Magazine.

Find it on newsstands beginning June 3, or buy a copy at milwaukeemag.com/shop.

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Jenna Kashou is a writer, storyteller and journalist specializing in lifestyle and culture feature writing for print and web. She is a frequent contributor to Milwaukee Magazine, MKE Lifestyle Magazine, The Business Journal and more. She was chosen as the fifth writer in residence at the historic Pfister Hotel where she wrote about and photographed guests and events. A Milwaukee native, Kashou has lived abroad and visited far-flung locales like Greece, Portugal, Spain, Brazil, and Argentina. She has always had an enormous sense of pride for her hometown and spreads this Milwaukee love everywhere she goes.