Get Ready for Milwaukee Fashion Week

Here is what you can expect, if you attend.

Outfit designed by Sarah Corlett of Virago. Model is Shelby Marlene. Image by Geoff Wilde.

Mercedes Benz Fashion Week happens in New York City September 9-13 this year, but the Cream City party takes place September 21-23 at the Milwaukee Athletic Club Grand Ballroom (758 N. Broadway).

Milwaukee Fashion Week is a celebration of fashion in its many forms, with local and regional designers showcasing their work in fully produced runway shows.

Deborah Reimer, President/CEO of Milwaukee Fashion Week, coordinates the three-day event with a group of industry professionals. They are expecting a crowd of approximately 1,000 people over the weekend. Now in its third year, the event’s partnership with Wantable has upped the ante for the designers. They will offer a collaboration for one designer that really shines in terms of technique.


Wednesday, September 20 – The Mingle is a new event this year to kick off the celebration and is exclusively for industry professionals. The black-tie affair takes place at The Point (906 S. Barclay St.) and is open to designers, models, hair/makeup artists, photographers, buyers and more.

Thursday, September 21, 7 p.m. – There will be 13 local and regional designers showcased to kick off the celebration. Chicago designer Mark Roscoe will be the featured celebrity designer, showing off his “Make a Statement” couture line.

Friday, September 22, 7 p.m. – Nadia Ivanova, Bulgarian-born, Chicago-based designer, will present her conceptual, avant-garde designs, along with more regional and local designers.

Outfit designed by Rains Wonderland. Model is Lauren Marcia. Image by Geoff Wilde.

Saturday, September 23, 7 p.m. – The closing night showcase is one of the most popular events and will include 14 designers. Celebrity guest Taneasha Prunty’s line Gidi of classic women’s evening wear will be on display.

Sarah Corlett is one of the local designers featuring her work on Saturday night. Under her brand Ruthless, she creates swimwear and athletic wear. Corlett will be showing an edgy collection of women’s evening wear from her brand Virago. “There are a few different groups trying to make Milwaukee a more fashionable place, and it’d be even better if we could come together more. Milwaukee Fashion Week is the most collaboration I’ve seen,” says Corlett.

Get the full list of featured designers.

“Fashion is an everyday commodity for people so we reach a very broad audience,” says Reimer. New this year – there will also be children’s wear on display.

Tickets for Milwaukee Fashion Week range from $25-65 for each event. There are VIP tickets and a weekend package available as well. Events have sold out the past few years so don’t wait!

Image by Liz Klein. Hair: Marissa Marlene, Makeup: Robyn Schlei and model is Indaca Brown.



Jenna Kashou is a writer, storyteller and journalist specializing in lifestyle and culture feature writing for print and web. She is a frequent contributor to Milwaukee Magazine, MKE Lifestyle Magazine, The Business Journal and more. She was chosen as the fifth writer in residence at the historic Pfister Hotel where she wrote about and photographed guests and events. A Milwaukee native, Kashou has lived abroad and visited far-flung locales like Greece, Portugal, Spain, Brazil, and Argentina. She has always had an enormous sense of pride for her hometown and spreads this Milwaukee love everywhere she goes.