Yes, Summerfest is already one of the most affordable music festivals in the country. But with must-see shows every day and some difficult choices to make, your wallet will be grateful for these opportunities to get into the festival completely free of charge. Summerfest runs from June 26-June 30 and July 2-7, and there’s a different way to get in free every single day.
Unless otherwise indicated, head to the Mid Gate Promotions Booth to redeem these offers, which are valid only for the date and time listed.
Wednesday, June 26
If you bring at least three cans of pears or peaches before 3 p.m., Johnson Controls and Fox 6 Milwaukee will provide you free admission for the day. All donations go to Hunger Task Force.
Thursday, June 27
If you’ve been saving Pick ‘n Save receipts from the month of May, you just might have been saving Summerfest tickets as well. Shoppers who spent more than $50 between May 1 and May 28 can redeem their ticket before 6 p.m. for four tickets.
Pick ‘n Save is also providing a 50% discount on all beverages except frozen drinks, specialty coffees and smoothies. This offer is valid until 6 p.m.
Friday, June 28
Even if you’re not a sports fan, school spirit pays off. Do you own a t-shirt or hat representing Alverno College, Bryant & Stratton College, Cardinal Stritch University, Carthage University, Carroll University, Concordia University, Gateway Technical College, Herzing University, Marquette University, Medical College of Wisconsin, Milwaukee Area Technical College, Milwaukee School of Engineering, University of Wisconsin-Milwaukee or University of Wisconsin-Platteville? Wear it to Summerfest before 3 p.m. to get in free for the day.
Thanks to the Association of Equipment Manufacturing, the first 400 guests arriving between 3 and 4 p.m. will be admitted free of charge. This promotion is celebrating AEM’s 125th anniversary.
Saturday, June 29
At Goodwill, you can find a bargain for just about anything: including Summerfest tickets! Guests who spend more than $15 between June 1 and June 29 should receive a special receipt that provides free admission before 3 p.m. today. But arrive early! Only the first 1,200 receipts will be redeemed, and this promotion is in high demand.
Sunday, June 30
Thanks to Kohl’s, Summerfest attendees have yet another chance to benefit Hunger Task Force (and get free admission in the process!) Simply bring three nonperishable food items for kids. Suggested food includes canned chicken or tuna, low-sodium vegetables and canned fruit (in 100% juice). This promotion is valid until 3 p.m., but only for the first 2,500 donations, so come prepared!
For Summerfest Military Appreciation Day, all former or active-duty military personnel can show a military ID at any gate to receive free admission for themselves and up to four of their family members. In conjunction with this promotion, a Military Appreciation Ceremony will be held at 3:15 p.m. on the U.S. Cellular Connection Stage.
Tuesday, July 2
For Children’s Fest Day, anyone arriving before 3 p.m. gets in completely free! During this promotion, vendors will offer discounts on select food and drink items.
Wednesday, July 3
Until 4 p.m., anyone above age 60 can show an ID for free admission and a $2 discount on any $10+ purchase of food or beverages (alcoholic drinks excluded). This promotion is valid at any entrance.
Are you a member of the Harley Owners Group? Present your H.O.G. card before 3 p.m. for free Summerfest admission and access to the Harley-Davidson Hospitality Deck at the Harley-Davidson Roadhouse. The Deck is open until 5 p.m., but space is limited, so head over there early in the day.
Thursday, July 4
The first 15,000 people who download the Summerfest App will receive a free ticket, limited to one per device. The app is fueled by Pepsi (major points in the soda rivalry).
Saturday, July 6
Do you have any books lying around your house that you just don’t have space for? The first 1,500 people to donate children’s books before 3 p.m. get in for free. Donations should be worth at least $10, and books for children under 10 are preferred.
Sunday, July 7
On Summerfest “Fan Appreciation Day,” all you have to do for free admission is show up between noon and 3 p.m. You can thank Meijer for this one!