Faces of Milwaukee 2020 | Metro Milwaukee Auto Dealers

In this special section, Milwaukee Magazine introduces you to the people who endeavor for the success of their businesses and non-profits, as well as for the city they call home.

Andy Schlesinger, John Pentler, David Hobbs; Photo by Boutique Photographer, Linda Smallpage

Auto Dealers Association of Metro Milwaukee

10810 W. Liberty Dr. | Milwaukee | 414-359-9000 | adamm.com


The Auto Dealers Association of Metro Milwaukee (ADAMM) is an association of new car and truck dealers located in Southeastern Wisconsin. ADAMM owns the Greater Milwaukee International Car and Truck show that occurs each February at the Wisconsin Center. The association provides training for beginning salespeople, as well as for service advisers and service managers. ADAMM also promotes the many rewarding careers available in the new car industry and encourages high school students to consider a career in the industry, particularly as automotive technicians and salespeople. The Association works with high school auto tech programs in the Milwaukee region, along with MATC and dealer members, to provide internships for aspiring vehicle technicians.

In 2016, the Al Hurvis/ADAMM Educational Foundation was established with Tom Hurvis, the co-founder of Old World Industries, owner of the Peak Performance family of auto products. Every year, scholarships are awarded to financially challenged students in Southeastern Wisconsin with excellent academic and extracurricular accomplishments to help defray the cost of attending college, including a scholarship for the automotive tech program at MATC. Over the last 10 years, the association has donated over $2 million to local charities, in addition to all of the individual efforts of its dealer members.

YOU’RE INVITED to the 2021 Auto Shown Charity Gala on Feb. 26, 2021, a preview night for the show with all net proceeds being donated to Special Olympics of Wisconsin. For details, contact Holly Riedel at 414-359-9000.


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This story is part of Milwaukee Magazine‘s September issue.

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