Navigation Is Key
Above all, your wedding website is meant to communicate information to your guests, so make it easy to find. “Think through the pathways of the user,” says Rachel Whitt, brand experience director at the Milwaukee marketing agency BVK. “Sometimes straightforward is better.”
“People are going to be accessing your website for directions and things like that from their phones,” says Whitt, who also recommends making phone numbers tap-enabled and maps interactive and embedded.
Add a QR code to your paper invitations to let guests RSVP from their phones, suggests Matt Fiel, director of marketing and creative at Penrod.
Stay on Brand
“Speak in the voice of the couple to brand your site,” Whitt says. “What is the emotion, what is the tenor of that relationship like?” Include background on you as individuals and as a couple, and show off your photos – just make sure you have the digital rights to any pro pics, says Fiel.
Take it one step further and purchase a custom domain name, which usually costs only about $10 from popular registrars like GoDaddy.
Include an FAQ
Put answers to important questions – dress code, registry links – all in one place. “This is also a great opportunity to address information that is unpleasant to disclose in person, like whether or not there will be alcohol, or whether kids are welcome to attend,” Fiel says.
Don’t Reinvent the Wheel
Both experts recommend starting with a template from services like Squarespace or Wix. “Choose one or two fonts that work well together, and only use a couple of complementary colors. These should be your wedding colors,” Fiel says.
Experiment with design trends (gradients, parallax scrolling, etc.) but always remember that function comes first.
This story is part of Milwaukee Magazine‘s Milwaukee Weddings 2020 issue.
Find the issue on newsstands or buy a copy at milwaukeemag.com/shop.
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