Bon Iver Just Released a New Single, And They’re Donating the Proceeds to Health Workers

If you liked ‘For Emma, Forever Ago’ you’re going to love this!

In case you needed another reason to listen to the Eau Claire-born Bon Iver, the band just released a new song. It’s called “PDLIF,” and they’ll be donating 100% of the proceeds they earn from its sale to frontline health workers fighting the COVID-19 pandemic. Specifically, they’re sending the money to Direct Relief, a nonprofit that works with health authorities and others to get personal protective equipment to the people who need it most. 

Justin Vernon, Jim-E Stack, and BJ Burton produced the single, which Vernon says he was inspired to create after hearing the British musician Alabaster dePlume’s 2012 song “Visit Croatia.” Vernon collaborated with Jim-E Stack (drum programming), Kacy Hill (vocals), Joseph K Rainey, Sr. (vocals), Eli Teplin (piano), Devin Hoffman (bass) and Rob Moose (string arrangements, piano) on the music. And Vernon, Hill, dePlume and Michael Lewis wrote the lyrics together. BJ Burton did the mixing, and Huntley Miller handled the mastering. 

The musicians made the song while practicing social distancing. They worked on their parts alone, then sent what they’d made to the others. 

The song marks Bon Iver’s first studio release since last year, when the band – which has strong ties to Wisconsin in general and Eau Claire in particular – headlined Summerfest for the first time. Here’s hoping that they come back again this year to play the track again in Milwaukee. 

In the meantime, the band has also announced that they’ll be donating 10% of all their merch sales to two Wisconsin organizations supporting those struggling as a result of the pandemic: Feed My People and the Chippewa Valley Artist Relief Fund.

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Lindsey Anderson covers culture for Milwaukee Magazine. Before joining the MilMag team she worked as an editor at the Museum of Contemporary Art Chicago and wrote freelance articles for ArtSlant and Eater.