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Steven Potter

Based in his hometown of Madison, Steve is a freelance reporter and regular contributor to Milwaukee Magazine, Isthmus and many other publications. During his undergraduate studies at UW-Milwaukee, he wrote for the Milwaukee Journal Sentinel and The Shepherd Express. Now a graduate student at UW-Madison, he'll build on his 15 years of experience in print by focusing on multimedia reporting and data visualization.



July 11, 2022Magazine Milwaukee Guide Music

Your Milwaukee Summer Playlist

These eight new and upcoming releases from local artists provide the perfect soundtrack to the season.

September 1, 2021Insider Magazine People

Meet the Man Who Presides Over Hundreds of Local Autopsies a Year

How do you get through hundreds of autopsies a year? With a sense of humor and deep faith.

March 3, 2021Dance Magazine Q&A Sports

Breaking Is Now an Olympic Sport, And ‘YNOT’ Is Glad

As we step and spin closer to breakdancing’s newly announced Olympic debut, a recent Milwaukee transplant shares his expertise on the art. 

October 30, 2020Insider Magazine Politics

Charles Franklin Has His Finger on Our Political Pulse

The leader of the state’s most trusted poll talks about people who don’t pick up the phone, getting it wrong, and polling in a pandemic.

February 18, 2020Magazine Theater

Michael Unger: The Scene Stealer

Michael Unger leapt at a chance to move to Milwaukee when he heard that the Skylight Music Theatre was looking for a new artistic director.

December 5, 2019Dance Magazine

Meet the Sugar Plum Fairy in Milwaukee Ballet Company’s ’The Nutcracker’

We asked ballerina Alana Griffith how she’ll stay in tiptop shape while performing in The Nutcracker this season.

August 27, 2019Feature Story News & Politics People Politics

Mandela Barnes Sees Our Greatest Opportunities in Our Biggest Challenges

Mandela Barnes has no prescribed duties as lieutenant governor. All the better to advance his agenda of equity and sustainability.

June 18, 2019Insider Magazine News & Politics People

Kalan Haywood on His First Few Months in Office

What’s it like to be a 19-year-old state legislator? We asked maybe the only person who knows.

July 23, 2018Crime Feature Story

Getting Away With Arson: The True-Crime Story Behind the Pizza Man Fire

Eight years ago, someone burned down the beloved original Pizza Man, three other restaurants and several apartments. Today, they still walk free.

January 12, 2018Insider

How the New Planned Parenthood Clinic Managed to Emerge Fully Formed

Planned Parenthood’s quiet but impactful move

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