Queen of Downtown
Photo by Adam Ryan Morris From removing gum and graffiti to planning Downtown Dining Week and overseeing large-scale economic development plans, Beth Weirick, formerly Nicols (as she’s billed everywhere these days), describes herself as a juggler. Her professional title, however, is executive director of Milwaukee Downtown, BID #21. For 14 years, she’s held the post, becoming an encyclopedia of Downtown history with an unparalleled passion for the city. But don’t just talk ideas with this 49-year-old. Get to implementing or get out. She’s here to get things done. Queen of Downtown Photo Gallery How did you get here? When I…
