Two Wisconsin media institutions with a national reach are becoming one. This week, The Progressive and the Center for Media and Democracy went public with a merger the two left-of-center non-profit corporations quietly consummated last month. It’s a combination that Lisa Graves, the CMD executive director who will now head the combined operation as president […]

Wisconsin media institutions
with a national reach are becoming one.

week, The Progressive and the Center for Media and Democracy went
with a merger the two left-of-center non-profit corporations quietly
consummated last month. It’s a combination that Lisa Graves, the CMD
executive director who will now head the combined operation as president and
publisher, says will help both win larger audiences while sharing resources.

spoke with me Wednesday morning, just after news broke that the U.S. Supreme
Court ruled 5-4 to abolish federal limits on campaign donations – a ruling that
she ascribed to “arrogant judges who are issuing these decisions that are
corrupting our democracy.”

light of that ruling, she says, the merger is more timely than ever.

need to join forces wherever we can to expose the corruption,” says Graves. “We
are better situated to have a more powerful voice.”

celebrated its 100th birthday five
years ago. But the monthly founded by maverick Republican Bob LaFollete has
been struggling of late, writes Judy Davidoff – who broke the news
of the merger
Tuesday afternoon on the website of the Madison weekly Isthmus.*
Earlier this year The Progressive laid off five people, Davidoff

says the merger builds
on the complementary strengths of the two
organizations. The Progressive has “a tremendous legacy of fantastic
writing” by staff as well as by notable outside contributors including Martin Luther King, Jr.,
the late historian of popular movements Howard Zinn, and latter-day
lefty pundits such as Jim Hightower.

CMD has in recent years forged a national reputation for its investigative
advocacy. Probably its biggest splash came with its exposure of and campaign
against the American Legislative Exchange Council. For decades and with little notice until CMD
began dogging the group ALEC has
brought legislators and corporate officials together to draft proposed state
laws that benefit the interests of for-profit corporations, regardless of their
impact on the public interest. When someone leaked a trove of ALEC documents,
CMD got wide exposure for the group’s work that later fueled a campaign to
force companies to drop their association with the group.

At The
, “we have this incredible name and historic tradition of
fighting the robber barons,” Ruth Conniff, the Progressive’s
editor, told Davidoff, who is news editor at Isthmus. “And CMD is the
premier operation fighting the modern robber barons. It’s exciting to marry the
two. I think there will be a lot of symbiosis.”

RELATED  This Encyclopedia of Milwaukee Entry May Have Taken Things Too Far

believes CMD’s “really strong newsroom and expertise in investigations” and its
in-house graphics team can enhance The Progressive’s content as well as
improve its balance sheet.

think we’re going to bring a lot of great original reporting into The Progressive in addition to the work
already done by the tremendous writers they have on staff,” Graves says, while
saving the magazine money “in significant ways.”

Initially, The Progressive’s
publisher Matt Rothschild approached Graves about moving to the magazine
as his possible successor. Intrigued by Rothschild’s invitation but torn by her
own loyalty to CMD, she says, she mentioned the dilemma to a relative who
suggested perhaps the two groups could combine. When she raised that with
Rothschild, “Matt said he was thinking same thing,” she says.

two organizations’ boards unanimously approved the merger in March. Last week,
CMD quietly moved its staff into The Progressive’s offices on Madison’s
East Main Street, five blocks from the state capitol building. CMD personnel
have collaborated with The Progressive on content since last year and
took a larger role in graphics and other publishing tasks for the magazine over
the last couple of months. The July issue, which comes out in mid-June, will be
the first completely produced under the new post-merger operation and will
include a redesign, Graves says.

John Stauber founded CMD in 1993 as a counterweight to corporate and
government public relations and propaganda and perceived media complicity with
the same. From the start, CMD has also made research and publishing part of its
mission. The group issued reports and books Stauber wrote with his
then-colleague, Sheldon Rampton, aimed at an array of targets. They
attacked the use of sewage sludge to fertilize farmland; the commercial beef
industry; and U.S. claims in 2002 and 2003 that Iraq was harboring weapons of
mass destruction, including possible nuclear weapons. Those claims, which the
Bush Administration used to justify the Iraq War begun in 2003, were ultimately

much of the first decade of this century,
CMD’s focus increasingly was on
the media itself as an institution. Among its reports were several on the use
by local TV stations of corporate “video news releases” inserted into their
regular daily newscasts without disclosing their origins.

RELATED  The Soldiers Home at the Milwaukee VA Center is Getting a New Life

2009, Stauber stepped back and the CMD hired Graves (a non-practicing lawyer
whose career had spanned working in the Clinton Justice Department and for
various civil liberties organizaations). With her arrival, the Center’s output

a stronger government role in reshaping the health system, the group chastised
federal lawmakers and the Obama administration for not taking a harder line
against insurers and large corporate healthcare providers. It organized support
for much stiffer regulations on Wall Street after the 2008 economic collapse.
And it began dogging Gov. Scott Walker as he took office in 2011 and began
swiftly implementing policies such as the early attack on public workers’ labor
unions, Act 10.

Graves sees it, work on those and other issues were in the spirit of CMD’s
origins under Stauber. “The roots of CMD are deeply in investigative
journalism,” she says. “We really returned back to those roots that John had
sent down, and we’ve been working really hard for the last four years to break
news and do research that transforms the conversation about these issues.”

Graves, CMD has worked closely
with a number of publications, particularly
the national left-of-center weekly The Nation, to leverage a wider
audience for its investigative work. And it’s won some journalism awards of its
own, including recognition from the Milwaukee Press Club. Adding The
will give it yet another platform, Graves says, but she expects
other media relationships to continue.

the new consolidated non-profit is getting ready for a party next Wednesday,
April 9 and bringing in Progressive
contributor Hightower for the occasion. “He’s going to actually do a
marriage ceremony, to marry the two organizations,” says Graves.

with that Wisconsin constitutional amendment barring any marriages except those
between a man and a woman, will that even be legal?

does pose an interesting dilemma, Graves acknowledges with a laugh: “Well, we
don’t even believe that corporations are people.”

addition to being a contributing editor for Milwaukee Magazine, I’m also
on the Isthmus  masthead as a
senior contributor. I wrote for the Madison weekly about CMD and its ALEC
Exposed project in 2012.



below, or write Pressroom at

Follow Pressroom on Facebook or on Twitter.