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On this day more than any other, it’s all about the dress. This assortment, all sourced at local shops, is guaranteed to make you swoon. Read on, and prepare to fall in love.


About the Location: Gorgeous parquet floors, stained-glass doors and a dramatic stairway with a carved wood railing are just some of the reasons we chose the Wisconsin Club as the location for these photos. Built by banker and businessman Alexander Mitchell, it started as a humble brick house on Grand Avenue (now Wisconsin Avenue) in 1848. As he prospered, Mitchell purchased surrounding properties, expanding and eventually remodeling his home in the trendy Italianate style. Today, the elegant ballrooms (able to accommodate up to 300 guests), lush garden and opulent décor make the club the perfect locale for a picturesque and unforgettable wedding day.


Clean, simple lines coupled with a bold plunging V-shaped neckline make this crepe fit-and-flare style the perfect choice for the modern bride.

Wedding gowns 2018

Photo by Adam Ryan Morris

Mikaella by Paloma Blanca Style 2107, $1,955 at Miss Ruby Boutique (313 N. Plankinton Ave., #203; missrubyboutique.com). Paris by Debra Moreland headpiece, $670 at Gigi of Mequon (1550 W. Mequon Rd., Mequon; gigiofmequon.com). Crystal boarder earrings, $16 at Lizzibeth (550 E. Menomonee St.; lizzibeth.com). All rings courtesy of Kloiber Jewelers (777 E. Wisconsin Ave.; kloiber jewelers.com).

This classic ballgown, made of lace, organza and satin, conjures visions of fairytale princesses. A sweetheart neckline and cathedral train complete the look.

Wedding gowns 2018

Photo by Adam Ryan Morris

Justin Alexander Signature, Style 9868D, $2,099 at Evermore Bridal (18900 W. Bluemound Rd., Suite 122, Brookfield; evermorebridal. com). Haute Bride drop earrings, $249 at Bucci’s Bridal (617 Ryan St., #210, Pewaukee; buccisbridal.com).

Gasby-era glamour never goes out of style, as this gown illustrates, with its handmade lace over a nude underlay. Chandelier earrings add extra razzmatazz.

Wedding gowns 2018

Photo by Adam Ryan Morris

Made With Love Stevie, $2,499 at Bucci’s Bridal. Paris by Debra Moreland earrings, $435 at Gigi of Mequon. Erickson Beamon necklace, $670 at Gigi of Mequon. Square perfect bracelet, $26 at Lizzibeth.

The dazzle of this gown is all in the details, which include sparkling crystal flowers embroidered on the shoulders. The straight lines of the skirt help elongate the silhouette.

Wedding gowns 2018

Photo by Adam Ryan Morris

Rosa Clará Laila, $1,999 at Bucci’s Bridal. Pearl drop earrings, $28 at Lizzibeth.

For the bride who wants to make a statement, this dramatic design should do the trick. This ultra sheer mermaid gown, replete with tulle and lace, is the ultimate in bridal decadence.

Wedding gowns 2018

Photo by Adam Ryan Morris

Ivoire by Kitty Chen, Style V1803F (Anceline, or fully lined version of Adrianna), $1,749, at Evermore Bridal. Erickson Beamon earrings, $395 at Gigi of Mequon.

Left: The understated elegance of this silk gown with an illusion neckline is perfect for a fall rooftop wedding or an outdoor venue.

Right: Loads of intricate Swarovski beading on the bodice, plus yards of tulle for the skirt, add up to a sweet confection of a dress.

Wedding gowns 2018

Photo by Adam Ryan Morris

Left: Anne Barge Jonquil, $4,830 at Gigi of Mequon. Pearl drop earrings, $28 at Lizzibeth.
Right: Madison James by Allure, Style MJ170, $1,910 at Eva’s Bridal Center (100 E. Oak St., Oak Creek; evasbridalcenter.com). Haute Bride stud earrings, $89 at Bucci’s Bridal.

It’s a sizzler, all right. A guipure lace bodice with glittering spaghetti straps top a skirt made of stretch georgette (similar to silk) for a look that evokes old-school Hollywood, while still seeming completely modern.

Wedding gowns 2018

Photo by Adam Ryan Morris

Blue by Enzoani Juri, $1,800 at Miss Ruby Boutique. Bridal hair comb, $38 at Lizzibeth. Haute Bride stud earrings, $89 at Bucci’s Bridal.

Left: The lace bodice is quite traditional, while the architectural skirt is anything but. Together, they add up to a look that is unforgettably gorgeous.

Right: Oh la la! This very of-the-moment, off-the-shoulder style is the perfect choice for fashionista brides. Top it off with some earring bling and a loose updo, and you’re ready for the runway, as well as the aisle.

Wedding gowns 2018

Photo by Adam Ryan Morris

Left: Cristiano Lucci Style 12937, $1,600 at Amelishan Bridal (1329 WI-175, Hubertus; amelishan.com). Haute Bride stud earrings, $89 at Bucci’s Bridal. Jaxie Faye belt, $495 at Miss Ruby Boutique.
Right: Martina Liana Style 914, $2,000 at White Dress Bridal Boutique (237 E. Pittsburgh Ave.; whitedressmilwaukee.com). Pearl drop earrings, $28 at Lizzibeth.

Styled by Elisabeth Wallock
Text by Claire Hanan
Makeup by Yuliya Litvina, hair by Gina Barrington (Ford Chicago), flowers by Bjorn Chinander (Sendik’s Mequon); location: Wisconsin Club


‘Picture Perfect’ appears in Milwaukee Weddings 2018.

Find it on newsstands beginning January 1, or buy a copy at milwaukeemag.com/shop.

Be the first to get every new issue. Subscribe.

 

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