READ MORE OF OUR SUMMERFEST 2024 COVERAGE HERE
1. Yield
Available everyday of Summerfest, this glowing light maze has tens of thousands of glowing LED lights and sounds.
2. The Lil Gig
At the Northwestern Mutual Community Park throughout the festival, there will be onstage programming with local community arts groups, magic shows and a nightly Kids Boogie Down DJ dance party.
It’s time to pick your Milwaukee favorites for the year!
3. The Supermoon
Right inside the Mid Gate entrance, say “cheese” everyday of Summerfest next to a supersized 20-foot tall, illuminated moon. The moon is located in a shaded lakefront picnic table seating, located on the lake walk.
4. Keg & Cask
Every day, Keg & Cask will serve a variety of craft beers, as well as craft cocktails featuring Five Trail Whiskey and Barmen Bourbon. This is located on the south end of the grounds.
5. Starry Sit ‘n’ Sip
Get free samples of the lemon-lime soda from Pepsi, Starr, every day of Summerfest at this pop-up. And there’s a photobooth too!
6. Mid Gate Market
This new store offers an assortment of grab n go snack items, cold sandwiches, sundries and fest essentials. The market will be open everyday during Summerfest.
7. 2’s, Frees & 3’s Basketball Challenge
- On June 20 at 2:30 p.m., June 21 at 1 p.m. and June 27 at 3:00 p.m., attendees can participate in Steve Novak’s 2s, Frees & 3s shooting competition at the Gruber Law Offices Sportszone. The top four performers will qualify to compete against Steve Novak on June 28 during the Alumni Charity Challenge for a chance to win $1,000. Register online here.
8. Elizabeth “Bo” Black Family Fountain
The “Stay Cool Zone” is a splash pad and fountain, where kids of all ages can take a “dip,” splash and play to keep cool.
9. Summerfest Big Bang Fireworks
The annual Summerfest Big Bang Fireworks Show is on June 20 at 9:30 p.m. Watch WISN12 for a taped show at 10:30 p.m.
10. Summerfest BIG WIN
On July 6 at 4 p.m., the Summerfest BIG WIN is happening at the Miller Lite Oasis Stage. Five people will have a chance to win $1 million dollars. The first 30,000 guests arriving through the gates on July 6 will receive an admission ticket for Summerfest 2025 and a BIG WIN entry ticket. Drop the BIG WIN Entry ticket in a specially marked bin inside the Summerfest Mid Gate between noon and 3 p.m. on July 6 to enter.
11. Alumni Charity Challenge
At 4 p.m. on June 28, former Marquette Golden Eagles, Green Bay Phoenixs, Wisconsin Badgers and Milwaukee Panther basketball stars will compete to raise money for charity.
12. Summerfest Parade
On June 21, June 29 and July 5 at 3 p.m. the Summerfest Parade will march through the American Family Insurance Amphitheater forecourt area. On June 29, “Our City of Festivals” will be highlighted throughout the parade.
13. Skyglider
From 12 p.m. to 12 a.m., you can take a ride on the MKE Airport Skyglider located above the main walkway. This ride provides views of Henry Maier Festival Park, Lake Michigan and the entertainment below. Both one-way and round-trip fares are available.
14. Us Mode Lounge
New this year at the US Mode Lounge is a Digital Photo Activity, where visitors can step onto a rendition of the UScellular Connection Stage and immerse themselves in an AI photo activity that will allow them to create their own digital band poster.
15. American Family Insurance House
Located inside the Mid Gate, the American Family Insurance House will host exclusive shows from festival headliners, a customized festival swag station, immersive photo booth, relaxing backyard and rooftop hangout. The House is open noon to 8 p.m.
16. Miller Lite Brewhouse
Located on the right side of the Miller Lite stage, the Brewhouse Experience features golf games with Bar & Recreation, where you can win prizes, including Front Row Passes to the Miller Lite Oasis, by sinking a hole-in-one.
17. Gruber Law Offices Sportszone
The Gruber Law Offices Sportszone has interactive daily programming, including sports demonstrations, clinics and entertainment from the BMX Stunt Team 4 Seasons SkatePark. And for the first time ever on June 20-27 from noon-2 p.m., Prolite Sports, Pickleball Kingdom and Centerline Athletics will be hosting a celebrity pickleball tournament and exhibition at the Gruber Law Offices Sportszone. Charities chosen by the winning teams will receive donations on behalf of the event sponsors.
