When you walk into a Zuern Building Products and Design Center showroom, you won’t see freestanding windows and door displays – you’ll see real walls, designed in full like you’d see in a home.

“I call them vignettes,” says Jeff Van De Hey from Zuern. “We use real siding, interior and exterior finishes, furniture and so on. They have the look and feel of a real home.” And when it comes time to make a purchase, the homeowner or builder meets with one of Zuern’s design consultants, who reviews their plans and makes recommendations both for design and function.

“It’s important that the home looks good and captures the design intent, but it’s also important that the home functions,” Van De Hey says. “We talk about air circulation, about the views you want to capture from inside as well.”

Zuern has five showrooms – in Allenton, Cedarburg, Delafield, Franklin and Watertown – and supplies a full line of building materials to homeowners and remodelers. “Our attention to detail sets us apart,” Van De Hey says. “We put a lot of effort into creating a welcoming showroom with the latest products. But above all, we’re focused on getting our customers the right product for their homes.”