MEET MORE OF OUR 2025 WOMEN OF DISTINCTION
Founded in 1928 by Irwin Kerns, BILTRITE Furniture-Leather-Mattresses has remained family-owned and operated for nearly a century. Today, the third and fourth generations continue to build on that legacy, with Kerns’ great-granddaughter, Randi Schachter, serving as chief marketing officer, spokeswoman, and a member of the sales and design team. She began working in the business at just 12 years old, rising from odd jobs to her current leadership role.
Her mother, Gail Komisar, third generation, who has been part of the leadership team since 1977 as chief financial officer, is also involved in sales and design while daughter-in-law Sarah Komisar joined in 2013 and now serves as lead designer, sales associate and employee trainer. “We’re a women-led business,” says Randi. “Three of the five family members running the store are women.”
Marty Komisar, the third-generation chief executive officer and head of merchandising, is still a key long-term leader along with Gail and Marty’s son, Brad Komisar, the chief operations officer and mattress buyer.
From a small storefront on North Third Street, BILTRITE has grown into Wisconsin’s largest single-store, locally and family-owned furniture destination, located in Greenfield. “It’s amazing to see all the passion our family and team bring to the table,” says Randi.
“We’re a family business – and we go all in!” – Randi K.
Q&A
What are some achievements you’re proud of?
Randi Schachter: Winning Home Furnishings Association’s Realter of the Year in 2023 in the under-500-employees category. It’s like winning the Super Bowl in the furniture industry.
What does a day look like in your job?
Gail Komisar: No day is ever the same. Interruption is the name of the game. From the time the store is open until it closes, we have customers, and we’re dedicated to making sure they have the best experience possible.
