This video was made in partnership with Nō Studios. Milwaukee Magazine is partnering with the video production company to showcase the stories of local artists and musicians. Watch for more content like this here.
Since mid-January Emily White has been hosting her hit podcast How to Build a Sustainable Music Career & Collect All Revenue Streams, from Milwaukee’s Nō Studios. Last week, she capped the second season of the podcast with a live recording.
Nō Studios released a recap of the second season this week, which you can watch above. White, who wrote a bestselling book of the same name, spoke with artists, talent executives, and other folks in the music business. Here are just a few of the pieces of advice and insight you’ll hear about the music industry:
Emily White: “It breaks my heart when I hear from up-and-coming artists who say, ‘Well I just want to be like Beyoncé and do a surprise drop.’ We’re not all Beyoncé yet. … You want to tease it out.”
Kennita Hickman (owner and Chief Culture Curator, Catera): “Look at social media as a tool. It’s a new thing that you can use on top of all of the other things that have worked for years.”
Ana Ochoa (singer, producer, multi-instrumentalist, sound engineer): “You need to know how to protect your art and to protect your ideas.”
Vernon Reid (of Living Colour): “Some songs almost write themselves and other songs are going to be works in progress. … I sometimes have to walk away from them but it’s important to record the progress as you go.”