Stephanie Horne Boutique has been an anchor of the Third Ward shopping scene for more than a decade. And now, the store’s eponymous owner has announced plans to open another luxury lifestyle store, this time in Whitefish Bay.
The North Shore store, called SoHo Boutique, will open on Feb. 1, at 509 E. Silver Spring Dr. And like its southern sister, it’ll carry trendy separates, dresses and other wardrobe staples, as well shoes and accessories.
“SoHo is a fresh, affordable and inspired interpretation of modern style,” says Horne. “We will offer a well-curated selection of wearable trends and enduring classics, and focus on fashionable, quality pieces for everyday life. I am thrilled to be bringing this concept to the North Shore, which I’ve always considered fashion forward.”
A representative for Horne says that many of the items stocked in the store will cost less than $100, and that the boutique will carry many popular brands. “And buyers for the retailer will now shop in New York several times a year for both stores, delivering the latest in fashion trends as well as investment pieces.”
SoHo will be open Monday through Saturday from 10 a.m. to 6 p.m., and Sunday from noon to 5 p.m. You can learn more about the store by visiting its Facebook page.