More than 800 acts come to Summerfest each year. So, unless you’ve got a Time-Turner and don’t intend to sleep between June 27 and July 8, you’re going to have to pick and choose which ones you’ll see. Here are some recommendations from the MilMag staff.
Carole Nicksin, Publisher & Editor-in-Chief: “This year’s lineup looks great! I definitely want to see The Flaming Lips, for the spectacle as well as the music. And I look forward to rapping along with The Sugarhill Gang, old-school style.”
Karisa Langlo, Digital Editor: “I’m pumped for Janelle Monáe. Her music proves that ‘politically relevant’ and ‘catchy as hell’ aren’t mutually exclusive. She’ll make you think and tap your foot to the beat.”
Lindsey Anderson, Culture Editor: “I’ve probably listened to Benjamin Booker’s bluesy ballad ‘Witness’ 50 times since it came out last year – I’d love to hear it live. And I never get tired of Phantogram’s spacey, atmospheric brand of electropop.”
Brock Kaplan, Graphic Designer: “With names like J. Cole, Spoon and The Weeknd, Summerfest has me frantically calculating my vacation time. Sprinkle in queens like Kesha, Janelle Monáe and Halsey, and I’m wondering how many ‘sick days’ one can take before it’s not believable.”
BONUS: Summer Sausages
The day after Klement’s lost its sponsorship of the Milwaukee Brewers Racing Sausages, company CEO Tom Danneker met with Summerfest CEO Don Smiley. Not long after, we learned that Klement’s has signed on to sponsor a new Summerfest stage, spotlighting local talent, for 10 years. Klement’s is also constructing a beer and sausage garden, where hungry concertgoers can buy local brews and brats grilled on site. Other vendors new for 2018? BelAir Cantina and Cedar Crest Frozen Custard. — Lindsey Anderson