We plumbed a recent Public Policy Forum survey on millennials’ cultural desires.

➸ 52 percent of millennials say arts and culture are important factors when considering whether to live in the city.

➸ Reasons to love Milwaukee? The most-cited, chosen by 40 percent of all respondents, was the variety of entertainment and activities.

➸ What does the next generation of leaders like least about the city? 51 percent say crime; 14 percent say segregation.

➸ Arts organizations and venues ranked eighth among metro Milwaukee-area 25-34-year-olds as the most important amenities.

➸ Money matters. The more money respondents made, the more satisfied they were with the city’s nightlife and cultural offerings.

‘OMG Love!’ appears in the March 2016 issue of Milwaukee Magazine.

Find the March issue on newsstands beginning Feb. 29.

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