Walter Shuk and Boris Gokhman co-founded the real estate development and property management company New Land Enterprises in 1993, after the two men emigrated to the United States from what is now Ukraine.

Shuk’s daughter, Ann, and Boris’ son, Tim, are now continuing their fathers’ legacy at New Land, while adding a contemporary twist: New Land’s portfolio of apartments now feature eco-friendly amenities and construction that set them apart from many other buildings in Milwaukee.

This includes high-efficiency boilers, smart home technology, green roofs, New Land’s signature radiant-hydronic heating system and – what Gokhman’s most proud of – the use of sustainable building materials, like the mass timber in Downtown Milwaukee’s new Ascent development. “We’re really at the forefront, not just in Milwaukee but the entire country, with our buildings’ carbon footprints,” says Gokhman.

Gokhman sees this focus on sustainability as part of the company’s unwavering commitment to quality that his father instituted decades ago. “We’ve always built to a high grade,” he says. “Building sustainably is just the right way to do it.”