Milwaukee Magazine’s annual City Guide is the ultimate companion, designed for those who are ready to explore. This sleek, purse or pocket-sized booklet is packed with insider tips and engaging editorial highlighting the very best of the city – from boutiques and shops to standout restaurants, buzzing bars, arts, culture and entertainment.
Whether someone is visiting for the first time or rediscovering the city, this guide becomes their go-to resource.

Strategic Distribution Across Milwaukee
30,000 copies distributed June through December at high-traffic locations and major events.
Locations:
- Mitchell International Airport
- Visit Milwaukee booths
- 3rd Street Market Hall
- Baird Convention Center
- Milwaukee Downtown BID 21
- Hotels & cafes
Connect with an Engaged Audience
With the City Guide, reach beyond traditional advertising and connect with readers in the moment they’re deciding where to go, eat, shop and explore. It positions your business within trusted editorial content, connecting you with an audience actively seeking local recommendations right as they are making decisions.
- High-intent readers
- Long shelf life
- Trusted editorial brand
- Compact, high-impact format (4.25″ x 5.5″)
Affordable ad rates for ALL businesses.

