The Bucks at Fiserv Foru,

How to Make the Most of a Visit to Fiserv Forum

There’s no need to fear these deer, if you’re a fan.

Since Fiserv Forum officially opened in August of this year, several dozen big-name acts have performed under its zinc-clad roof, with bands like The Killers pulling in crowds upwards of 18,000. But the real headliners is the arena are, of course, the Milwaukee Bucks.

The Bucks at Fiserv Forum
The Bucks at Fiserv Forum; photo by Emanuel Rios

The team has been racking up win after win this year – their latest victory came just last night, when Giannis Antetokounmpo squared off against the New Orleans Pelicans star player, Anthony Davis. The Bucks won 123 to 115, cementing Antetokounmpo’s status as one of the most exciting players in the league and reminding everyone that we should expect big things from the Bucks in the coming seasons.

If you decide to buy tickets to a game, here’s what you should know.

1) Don’t forget to wipe your feet

When you step inside the arena, you may notice a gargantuan vinyl welcome mat on the floor in front of you. The mat, which measures 2,224.20 square feet, has been certified by the Guinness Book of World Records as the largest ever made.

2) Come hungry

There are more than 30 concession stands scattered throughout the arena. And they’re not just selling soggy hot dogs or nachos topped with neon-orange “cheese.” Some of the city’s most beloved restaurants are represented in the arena, including The Laughing Taco, Iron Grate BBQ, Sobelman’s Pub & Grill, FreshFin Poké and Colectivo Coffee. You can also find national names like Chick-fil-A and Jack Daniel’s. The prices for the food are higher than what you’d see at, say, a mall food court, but they’re not outrageous.

3) Make some moves

The arena is unusual in that it features a series of luxe lounges and gathering spaces that are available to all ticket holders, not just those who’ve shelled out extra cash for VIP treatment. The most impressive is undoubtedly the Panorama Club, a plushly appointed lounge near the top of the arena’s atrium. The curving, white leather sofas scattered throughout the space impart a bit of a clubby, retro vibe, but that’s not a bad thing. And a nearby balcony offers pretty stunning views of Downtown Milwaukee.

4) Gallery hop

Believe it or not, the Bucks actually boast a pretty impressive collection of art. Inside the stadium, you’ll see a sizable gallery featuring 79 original works by 32 artists, many of them local. You’ll also find 43 photographs capturing memorable moments from the franchise’s history. And there’s a life-sized sculpture of a stag – made entirely out of basketballs – in the main concourse that you won’t want to miss.

5) Snap a selfie

For better or worse, we live in an age of social media saturation, and the Bucks have wisely capitalized on it. Whenever the team wins, a gigantic screen on the ground floor announces as much, casting bright, colorful light on the surrounding crowds. If you’re willing to wait in line, you can snap a selfie of yourself in front of it.

6) Get your swag on

One of the complaints locals leveled against the Bradley Center (R.I.P) was that its street-level presence was a little lackluster. On the ground floor of Fiserv, you’ll find a large store open to ticket holders and the general public alike. It’s well-stocked with jerseys, sweatshirts and some slightly less pedestrian merchandise, like limited-edition sneakers worn by the players. There are also smaller kiosks stationed strategically throughout the arena, for visitors looking to make last-minute impulse purchases.

7) Watch the game

We don’t want to give you the wrong impression – there’s plenty to do and see around the arena. But you’ll want to spend enough time in your seat to catch most of the game. Fiserv was built with basketball in mind, meaning that there’s hardly a bad seat in the house, and the acoustics are great.



Lindsey Anderson covers culture for Milwaukee Magazine. Before joining the MilMag team she worked as an editor at the Museum of Contemporary Art Chicago and wrote freelance articles for ArtSlant and Eater.